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Fenty Beauty Ruby Milk is a cool fuchsia with a pearl finish that is limited edition and retails for $19.00. In comparison, Marc Jacobs Beauty Hot Hot Hot (332) is a cool fuchsia with a jelly finish that is permanent and retails for $29.00.
Marc Jacobs Beauty Hot Hot Hot (332) is 85% similar — it is less shimmery, darker, more pigmented, cooler.