Dior Ultra Loud (679) is a cool fuchsia with a cream finish that is permanent and retails for $37.00. In comparison, Sephora + Pantone Universe Radiant Rush is a cool fuchsia with a satin finish that is limited edition and retails for $18.00.
Sephora + Pantone Universe Radiant Rush is 90% similar — it is more shimmery, brighter.