ColourPop Happiest Cruise is a cool plum with a matte finish that is limited edition and retails for $12.00. In comparison, Giorgio Armani Cool Mauve (50) is a cool mauve with a matte finish that is permanent and retails for $38.00.
Giorgio Armani Cool Mauve (50) is 90% similar — it is less shimmery, darker, warmer.
