ColourPop Bould Type is a neutral taupe with a matte finish that is permanent in palette and retails for $4.50. In comparison, Sephora Chou a La Creme (353) is a warm taupe with a matte finish that is permanent and retails for $9.00.
Sephora Chou a La Creme (353) is 80% similar — it is lighter, warmer.