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City Color U Jelly? is a warm plum with a frost finish that is permanent and retails for $6.99. In comparison, L'Oreal Burst Into Bloom (759) is a cool plum with a metallic finish that is permanent and retails for $7.99.
L'Oreal Burst Into Bloom (759) is 85% similar — it is more shimmery, darker, brighter, cooler.
