Urban Decay Velvet is a warm plum with a pearl finish that is limited edition and retails for $19.00. In comparison, Chanel Pourpre Brun (58) is a warm plum with a semi-matte finish that is limited edition and retails for $30.00.
Chanel Pourpre Brun (58) is 85% similar — it is less shimmery, cooler.