Maybelline All Fired Up is a warm fuchsia with a semi-matte finish that is permanent and retails for $7.99. In comparison, Chanel La Merveilleuse (347) is a warm fuchsia with a matte finish that is limited edition and retails for $45.00.
Chanel La Merveilleuse (347) is 85% similar — it is darker, more muted, cooler.
