theBalm #40 is a warm gold with a frost finish that is permanent and retails for $6.50. In comparison, Anastasia C2 (Norvina Vol. 1) is a warm gold with a sparkle finish that is limited edition and retails for $12.00.
Anastasia C2 (Norvina Vol. 1) is 85% similar — it is more shimmery, darker, warmer.