What do you like most about indie brands?

I definitely like to support smaller businesses/individual’s dream jobs, so that’s nice, and they often have more interesting colors/shades available.

— Christine

7 Comments

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Genevieve Avatar

I rerally do like the indie brands that you support Christine because I know you have researched them well before deciding to review their products as to their business structure and the quality of their products.
I have found that these smaller brands offer quite varied shade colours for eyeshadows in a variety of finishes to suit everyone.
Many of the mainstream brands are just not delivering that level of excellence anymore and by offering products of generally outstanding quality at such affordable prices it is relatively easy to build up your own palettes of shades that you would actually use.

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