What was your biggest misconception about indie brands?
Maybe that they weren’t worth the wait? They’re not always worth a long turnaround time but for the most part, I think they are. I think on a general level, some believe it’s all private-labeled, when there are brands that are definitely creating their own formulas, or that they’re made in someone’s kitchen – there are several popular indie brands that have premises just for creating, manufacturing, and shipping their products.
— Christine
That they are affordable or guaranteed good quality and better than mainstream etc. They can be affordable and there are some amazing indie brands but it’s not a guarantee. Lots of bad too . Just FYI
This is spot on
You have the ear with SG. Are they planning a Christmas in July this year? I realize this info is probably a secret.
I believe they posted an IG story that mentioned it!
“or that they’re made in someone’s kitchen” – THIS!
I actually believed that many were made exactly like the part you wrote above, Christine! And so, for obvious sanitary reasons, I avoided certain ones. Others, such as Lime Crime, due to scandalous behavior on the part of owners. And yet a few more because of their very spiritistic brand culture and shade names with references to false deities, witchcraft or demonic sources.
Is “false deity” a phrase you use to describe deities that don’t originate in your chosen faith?
I probably ought to have been more clear in my description, Jack. My reference would apply especially for names of pagan origin, for instance: Bastet. However, to be honest, I don’t even want anything named after my own chosen faith, either. Like, please, NO religiosity for any faith in shade names would be fantastic!
Pre-buys and shipping.
I think the issue for me regarding indie brands is their ability to ship internationally and their manufacturing process/ingredients. I want to be sure that the products are created in a top notch hygienic facility using quality ingredients.
Totally understand the frustration with indie brands almost never doing much in the way of international S&H, Genevieve! Sometimes, not even on the same continent, which makes no sense to me at all. Every brand ought to be accessible to ALL.
I don’t know that I had any misconceptions. Some indie brands are good; some are not; some are scams. I researched before I bought.