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Do celebrity endorsements impact your beauty purchases?
Do celebrity endorsements impact your beauty purchases? If so, how so?
It doesn’t impact it either way – I won’t not buy a product because a particular celebrity has endorsed it, but I also won’t buy a product because a celebrity says it’s great. I don’t blame a brand for cashing in on a celebrity’s audience/reach, but I really don’t follow celebrities, so I don’t identify with any of them and want to buy products they like/endorse.
Thanks to Jennifer for today’s question! Got a question idea? Submit yours here.
Well, if I like the celebrity and dislike the product, it’ll make me like the celebrity less (this happens every time someone is associated with PETA. Why must you disappoint me, Gosling?!). If I dislike the celebrity and like the product, I’ll shun the product…haha.
I think products should be endorsed by models, that’s a model’s job!
No, but animal testing does.
Celebrity STYLE, yes, but Celebrity makeup? No. I wouldn’t buy something just because a celebrity I liked endorsed it.
yes, not obviously…but it does…for example scarlett johannson for Dolce N Gabanna matches well with the product, MAC and some of those people dont always match well….Elizabeth Hurley and Estee Lauder hmmmm?…..Madonna and Laura Mercier way back when she starred in the Eva Peron, you decide…..some I buy products because of the celebrity, some I regardless.
Sometimes. For example, when Eve became the spokeperson for MAC’s C-shock Collections, I loved the color collection, but I also love Eve’s makeup style.
When I was in middle/high school I wanted EVERYTHING that was endorsed or just mentioned as a product that Sarah Michelle Gellar used. Nowadays endorsement makes no difference.
I don’t really care who wears what, and even ignore anything I see in beauty commercials, since they started to use FAKE lashes in mascara commercials and airbrushing whenever they try to sell a foundation. I rather walk through a store and try out products or get reccomendations from friends.
No it does not impact my purchases at all, however if I saw a beautiful shade of makeup on a celebrity and thought it would suit me as well I’ll buy it
I will avoid a product if a celebrity I really don’t like endorses it. I’m admittedly petty like that. I don’t really do the flip of that, though. If a celebrity I like is endorsing a product, I still research the product itself before deciding to buy.
Nope! I just buy what I like. But sometimes if I see a celebrity wearing a certain product on the red carpet that looks really good, I’ll want to buy it too.
I feel the same was as you Christine. The reasoning for celebrity indorse is to ride on the coat tails of that celebrities fans base.
I also try to ignore the media buzy of stars as they do nothing but reveal and drag out “dirt” on actors that should be private ad sell it a news worthy gossip. We and the media built them up as stars but society craves to see them fail in life.
I don’t buy into all of that celebrity stuff. I also mistrust endorsements. If I need to know if a product is worth my money, this is my first stop. I have other sources, for products that haven’t been reviewed here, but none are celebrities. Cute question…made me smile.
Nope – I always assume they’re being paid to do it, no matter how sincere they sound.
In a way both no and yes.
No in the way that I’m not one to buy a product simply because of a celebrity endorsement. However, I have discovered brands because a celebrity I like is endorsing/wearing it. Some of my favorite products have been discovered because I liked how it was used in a show or movie.
I can see someone like me who follows music/tv/movies more closely than fashion/beauty/designers becoming more aware of different styles.
Absolutely not. I’ll buy a product for the product. I am more influenced by beauty bloggers/Youtube gurus because not only will they say something is good, but they’ll give an explanation for their reasoning and I feel like they have more of an obligation to be honest because their reputation is on the line.
I saw Britney Spears wearing army Radiance and MakeUpForever, so I bought Radiance and MakeUpForever.
Haha, very nice reference!
NO! I hate that so many celebrities endorse pantene! They have the worst products for your hair and everyone buys it b/c of all the celebrity endorsement.
What exactly is wrong with Pantene? They use the same ingredients that everyone else uses, at least the ones owned by Proctor & Gamble.
Whatever you’ve heard is most likely untrue. That’s just the truth. Haha!
It does not make me like the product any more. It is paid advertisement and I approach it as such. However if a celebrity endorses 50 brands at a time, I will probably not pay any attention at all to the product.
Also, if a high end company is relying on celebrity power to gain attention it makes me question their confidence in their brand. Sasha Pivovarova did a wicked job for Armani Cosmetics before Megan Fox, who is airbrushed beyond recognition in their latest. Models sell fantasy; celebrities try to convince us that that fantasy is, in fact, an attainable reality. I don’t buy it.
I am more partial to pay attention to brands that use models of various ethnic origins, age and/or gender. (Estee Lauder’s signing Liu Wen was a pretty big deal, I think. I’ve been paying a lot more attention to EL lately than I have ever been in the past, which was next to nothing. Somehow Chanel seems ages behind on this.)
This has Kardashians written all over it right now. It’s ridiculous. I don’t care about celebrities, and that makes me less likely to buy a product. Makeup is for individuality, you know? Jumping on the bandwagon kinda defeats the purpose of makeup to me. Think about Angel lipstick. Almost everyone makes a point to say that Kim Kardashian likes it, and now they have a line of nail polish? Good lord. A little out of hand.
Sometimes endorsements turn me off….. Come on Beyonce, I know you don’t use L’oreal boxed hair dye!
Nope, not at all. It’s Catherine Deneuve when she is an “icon” and Keira Knightly when she’s all the rage and they’re all simply being paid to front the product so it doesn’t affect me one way or the other except to feel annoyance at the money (MY money, in the end) being paid to these people to put their face on the product, thus driving up the cost to ME and all of us for, basically, nothing. I’d rather that money went into research and product development and not paying someone famous to agree to have their face associated with the product.
If a product was endorsed by a celebrity that had done something I found morally objectionable, I would not purchase it. Other than that, I see celebrity endorsements as just another way of advertising, and just like any form of advertising, it’s a way to potentially get my attention but not enough to convince me to buy or not buy something — reviews are what’s important!
In a word…..NO