Illamasqua Freak Eau de Parfum to Launch in October 2011

Illamasqua Freak Eau de Parfum to Launch in October 2011

“Illamasqua is undoubtedly the most vibrant and fastest growing British make-up brand of this generation. When creating all the elements of this fragrance, from the scent to the bottle, the packaging to the image, the prime focus has been to deliver a groundbreaking concept that delivers an irresistible assault on the senses, whether you have heard of the Illamasqua brand or not. Freak by Illamasqua has succeeded on every point of that intention. Illamasqua make-up captures the essence of night-time transformations, unleashing your alter ego and celebrating self-expression. We have now managed, with great care, to distil that attitude into a fragrance and bottle it. It’s time to dress up and howl at the moon. Get your Freak on!” — Joseph Corre, Illamasqua Joint MD

• top notes: Black Davana, Opium Flower and Belladonna bewitch the senses into uncontrollable lust and passion.
• heart notes: Poison Hemlock, Datura and Queen of the Night blossom, caress and kiss.
• base notes: Aromas of Frankincense, Oud and Myrrh, addictively mesmerises and captures the senses.

The rich and daringly provocative opening notes of Black Davana cast a magical spell of desire across the senses to celebrate the night. This compelling burnt orange bloom base is highly prized the world over for its ability to enhance the wearer’s natural perfume. The subtle mustiness of Poison Hemlock haunts the background tone of Freak, adding alluring depths of mystery.

Datura, the Moonflower, an intoxicating scent that has long been used as a heady aphrodisiac. The exquisitely rare Queen of the Night blooms fleetingly for a single night each year, and completes this daringly provocative concoction with its warm, soft floral scent touched with sweetness. With the help of Master Perfumer, Azzi Glasser, Illamasqua has created a powerfully addictive potion.

Freak is encased in a beautifully ornate art deco-inspired bottle, tilted to one side, as though confirming to the dictates of an alternative reality. Its smoked glass dances in the light and features a delicate silver snail and its trail, symbolising an addictive passionate path of desire that is both distinctive and unusually provocative.

To accompany the launch of Freak, Illamasqua have created a capsule collection of three limited edition products, whose shades reflect the rare blooms that make up this most exotic of scents. Embracing the mysterious histories of their namesakes are hardwearing Nail Varnish in Hemlock (pale opal green iridescent), the nocturnal heart of Pure Pigment in Queen of the Night (blackened plum), and a sensual Sheer Lipgloss in Datura (neutral mauve).

• availability: illamasqua.com, pre-order October 3rd, launching October 20th for £59 (75 ml eau de parfum); November 2011 at select Sephora & SpaceNKs

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