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9 Comments

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Mariella Avatar
Mariella
Very Light, Pink undertones. Normal-to-Dry skin. View Mariella Full Profile

Unique??? I’d say MAC, Urban Decay or Guerlain (odd mix, I know). MAC because they seem to have “invented” some of the products we now take for granted, like Prep+Prime; UD because I can remember a time BEFORE UDPP – that seems to me to be one of the first eyeshadow primers that’s a product that changed my life – and also things like their All Nighter Setting Spray and the whole idea of a NAKED palette which every other company has copied over and over and Guerlain because of their Meteorites “balls”…..I mean, THAT is unique!

Anne Avatar
Anne

In the past, Armani has been in the forefront of some creative products: Liquid sheers, liquid lipsticks, eyes-to-kill loose shadows, and eye shadow wands come to mind. OCC has excelled in a lot of cream products.

Nancy T Avatar
Nancy T
Medium, Olive, neutral undertones. Combination skin. View Nancy T Full Profile

For shades, it’s quite a few “indie” brands who are pushing creative limits! Especially ones like Fyrinae, Sugarpill and Dose of Colors.

For packaging and shade names; definitely KVD! Also, her very interesting, unique and beautifully applying matte eyeshadow shades of last year.

And definitely the “new Kid on the block”; Fenty Beauty, has hit the ground running by giving us 40 foundation shades, the Matchstix concept, and that super unique chemistry shape of packaging, plus they are magnetized!

Rachel R. Avatar
Rachel R.
Lightest, Neutral undertones. Normal-to-Oily skin. View Rachel R. Full Profile

*Cover FX: For example, their much-imitated Custom Drops lines for customing your makeup; their makeup for different skin types; their selection of shades for fair skin.

*Besame for its vintage makeup replicas.

*ColourPop for its Super Shock formula.

*Colors and finishes; fragrances — Indie brands.

*Packaging — Kat von D; Lunatick Cosmetics Labs; Besame; Urban Decay; Fenty

AmyD Avatar
AmyD

I’m going to go with (this might be a surprise) YSL. The Glossy Stains were, in my opinion, a HUGE innovation, and they appeared at a moment when glosses (like Juicy Tubes) were kind of off-trend, liquid lipsticks were coming back in (but with glossier/shinier finishes than the current matte trend), and Asian products, particularly lip tints, were becoming popular. I hope YSL continues to innovate in lip products – I still totally adore the Glossy Stains, and I haven’t seen them replicated adequately in the Western market (there were some Korean products that came close, but I don’t think they’re around anymore). The Touche Eclat pens ushered in this trend of color-correcting concealing pens, but people still love the TEs.

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