Saturday, June 4th, 2011


shu uemura Ethnocolor Scope Tokyo Lash Bar for 2011

shu uemura consistently challenges the boundaries of expression with unparalleled expertise and vision. In1968 founder Shu Uemura introduced the world to “mode make-up”, a make-up collection of cutting-edge design and concept that led the world to new trends and elevated make-up to a state of art. Eyes embellished with shu uemura’s iconic false eyelashes broadened the possibilities of expression and were often used as the means to express the concept of “mode”.

tokyo lash bar is a modern lash play-space providing total eye make-up service enabling customers to freely explore unique eye designs with make-up and beyond. The first tokyo lash bar opened in 2004 and quickly expanded to become an international beauty staple, providing a stage for shu uemura’s annual false eyelash collection. 2011’s tokyo lash bar collection, “ethnocolor-scope” features the beauty of intricate decoration inspired by handicrafts. A signature fusion of fashion trends, art, and innovations catapulted shu uemura into an industry vanguard. Discover the innovation emboldening women around the world.

Ethnic Charm ($65.00 U.S. / $85.00 CDN) (Limited Edition)

Lively and charming eyelashes trimmed with yellow, green and orange beads. The vivid décor on the tips of these lashes gives a fun, youthful look.

Tribal Patch ($28.00 U.S. / $36.00 CDN) (Limited Edition)

Wear these cheeky lashes to accent a casual look. Inspired by patchwork designs, they dazzle with striking colors, adding a rich graphic accent to your eyes.

Green Folklore ($65.00 U.S. / $85.00 CDN) (Limited Edition)

Intricately layered eyelashes with an accent of luscious feathers. This extraordinarily elaborate design creates a refreshing verdant gaze. The green-feather mini eyelashes.

Oriental Arch ($28.00 U.S. / $36.00 CDN) (Limited Edition)

The elegance of Asia inspires eyelashes with a rare splendor. A silky woven thread forms a unique arch shape to accentuate your oriental beauty.

Mini Fancy Bonbon ($22.00 U.S. / $32.00 CDN)

The delightful bonbons on natural brown lashes add a festive and candy-sweet flavor to your gaze.

Mini Violet ($22.00 U.S. / $32.00 CDN)

Purple cotton threads and a delicate flower motif enhance an adorably girly look.

availability: June 2011, shuuemura-usa.com

You can also vote for your favorite look in their The Beauty Art Make-up Competition–the challenge is Birds of Paradise!

See more photos!




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35 thoughts on “shu uemura Ethnocolor Scope Tokyo Lash Bar for 2011

  1. Wow so beautiful, Shu uemura is a brand I have never tried!
    But these lashes are gorgeous

  2. sue

    At first glance it looked to me like she was recovering from receiving 2 black eyes.

  3. Susie

    Does anyone know the name of the model?

  4. Hiromi

    i always love looking at their lashes. I’d never use them personally, since i’m a very neutral makeup kinda person, but they’re just so creative and gorgeous!

  5. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jill AnGeLwInGz

    I’ve never worn false lashes and probably never will but I still think these look really cool and would love to see them all modeled.

  6. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Kaitlyn Kaitlyn

    This is probably not something I would wear… but I have to admit that they’re GORGEOUS!!!!

  7. Jill

    They’re absolutely beautiful! I wish I had a reason to wear them!

  8. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Veronica VeroJo

    So what’s up with the ‘ethnic’ word?

  9. Veronica

    O.O $65 for eyelashes…

  10. Chantal

    Is it just me or could this collection use a little more cultural awareness and sensitivity? I mean, Ethnic? Tribal? Oriental?!? Don’t get me wrong, I love the whimsy of Shu lashbar offerings — and that middle picture of the lash with the jewel is gorgeous! — but I just bristle at the language (which seems to reflect naivety at best, ignorance at worst).

    • BeccaTheCyborg

      I think they’re pretty, but yeah, I’m way too uncomfortable with the appropriation and old-school racist language to ever wear them.

      • Emily

        Well it is a japanese brand, so I don’t think it’s a sign of ignorance. Maybe pushing boundaries? Oriental is not an inappropriate word when it is used to describe an object. Its just rude when it applies to humans.

        • Neshie

          The only potentially offensive word that was used here is oriental, and as Emily stated, oriental is acceptable when being used to describe an item (such as a rug), however it is not okay to use it when referring to an Asian person. Ethnic is not offensive and neither is tribal. Ethnic is used all the time to describe all sorts of things from hair care products to prints and patterns. Tribal is used in the same way (Tribal prints anyone?). I think perhaps you guys are a bit hypersensitive.

  11. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Natalia natalia

    Little mini works of art! And I love the promo pic! Thanks for sharing!

  12. Ooooooh I absolutely LOVE the promo pic for this ad, that’s gorgeous!

  13. Maggie

    OMG those are to die-for. love shu-uemora’s crazy lashes. so unique and creative!
    Where can I buy these in the US?

  14. Hilary

    this could go well with missoni patterns.. its just so funky

  15. Surraya

    I really like these. They look so fun!

  16. Oh lord. For $65 I can glue tiny seed beads to a pair of $8 false lashes and get the same look.

    • Emily

      you can glue swarovski crystals to the base too and still have $60 left over for some NARS lipsticks. XD

  17. Pame

    omg they are beautifull

  18. Paige

    I don’t find any good use for these lashes except for Halloween.

  19. Madelynn

    These are beautiful!

  20. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Rachel Rachel

    Wow! I need doubles of every one of these. I could create photoshoots with models built entirely around these lashes. My photographer friends are gonna go nuts! I know what I’m splurging on for my birthday. What a great addition to my kit!

  21. These are AMAZING! If they didn’t cost so darn much I would purchase them just to have fun but….just can’t bring myself to buy them

  22. Lucie

    Oh my god, they look amazing, but $65 for lashes I’ll tear after one or two uses? Can’t do it!

  23. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Cathy Angelcat47

    I’d get in a car wreck as I’d always be trying to pull “something” off my lashes..so distracting!! I have to admit,though,that they’re beautiful.

  24. So beautiful!!!!! Love them

  25. Ugh I love Shu’s lash bar. I wish I could afford a few pairs :c

  26. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Deb Deb

    I’m not a big fan of false lashes, but I LOVE the model’s under-eye makeup in this ad!

  27. Joanne

    I have to admit it- false lashes is one thing I can’t get into (plain or decorated)!

  28. Lyric

    This is completely ridiculous, Canadians have to pay $10 – $20 more despite the fact that the CAD is worth MORE than the USD!?!?

  29. The ad is great, and I have seen in Japan gals wearing such stuff, looked incredible beautiful on them. Nothing for me though. SHU has very good products, though, a shame we do not get them in Germany!

  30. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily emily

    will you be reviewing christine?