Monday, June 20th, 2011


Lush Partners with Freedom to Marry with Freedom Foamer

Here at LUSH we believe that all of our employees, customers and communities are valued and should be protected equally. Because of this, we want to end the ongoing discrimination against tens of thousands of same-sex couples and their families across America. This means everyone – gay and non-gay – having the freedom to marry, with the same responsibilities, dignity, security and expression of love and equality. For two weeks starting on June 13th, LUSH is turning its shops across North America into ‘freedom to marry campaign centers’ where customers can learn about the 1,138 rights denied to same-sex couples and sign a postcard petition urging the federal government to take action and overturn the discriminatory Defense of Marriage Act (DOMA).

We are also asking customers to take a bath and help dissolve DOMA by purchasing our new limited edition FREEDOM FOAMER BUBBLE BAR ($5.95). 100% of the proceeds of this emerald green bubble bar will go to Freedom to Marry to support their “Why Marriage Matters” campaign. Scented with the uplifting and refreshing scents of lemon, lime and grapefruit oils, the Freedom Foamer will be available exclusively online and at LUSH stores across North America for the duration of the campaign. It’s the perfect antidote to weary soles and a respite for freedom fighters

Freedom Foamer is launching the week of June 13th and will be available online and at LUSH stores nationwide for the duration of the campaign. For more information on LUSH’s Freedom to Marry Campaign: www.lush.com/freedomtomarry

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49 thoughts on “Lush Partners with Freedom to Marry with Freedom Foamer

  1. Hiromi

    Lush just gained +1000000 bonus points from me. so glad to hear they’re fighting for LGBT rights!

  2. YAY! That’s awesome! And it sounds like a truly lovely scent. May have to splurge on some LUSH and not give a damn whether it melts in the mail or not. :D

  3. meme

    Thanks for posting this. I was just going to put in an order with Lush – did not see this info on their web site last Friday when I was on their site.

  4. Krystle

    Just bought mine online last night!

  5. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amandine Hinahon

    now i wish i lived in the US, that one sounds and looks so appealing !

  6. Michiru

    This is so amazing!!!! I will definitely be buying it! Hopefully it will bring me one step closer to marrying the love of my life too :)

  7. Cynthia

    I bought one for my kids bubble bath and they love it.

  8. ellie

    wonderful campaign! f@%* DOMA

  9. Instant Karma

    I suddenly like Lush a LOT more.

  10. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Jill AnGeLwInGz

    I thought that was a pic of a Christmas edition Hershey’s Kiss!

  11. Never been a fan of Lush, this may make me change my mind.

  12. Lucie

    Awesome! Love the campaigns Lush supports even if I don’t love their products, will def. be picking this up.

  13. Heather Marie

    It’s great to see companies support something so great. With more support like this, we are sure to get our EQUAL RIGHTS one day :)

  14. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Mel Mel

    Oh joy politics and beauty unite

    • Olivia

      Oh great. I can just see it. “Beauty bias” Some things just don’t mix with politics imo

      • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Brie Brie

        My thoughts exactly. I feel the same way about actors and actresses using their fame as a political platform… But no biggie! People can go ahead and express their opinions by purchasing soap if they’d like :-P

  15. Mae

    Awesome, go Lush! Wish they were doing this in my country too!

  16. amanda

    Used to like LUSH, not anymore. Stay out of politics. Marriage is not a civil right, it’s called “holy matrimony” for a reason. There’s nothing holy about gay marriage, like it or not. They can have all the rights they want, I just don’t understand why it needs to have the word “marriage” attached. They’ve lost a customer. I won’t give them my $ to know its going towards some political agenda!

    • Instant Karma

      I don’t want to turn a Temptalia post into a political debate; however, according to the Supreme Court of the United States (SCOTUS), marriage actually is a civil right.

      Nearly 90 years ago, in Meyer v. Nebraska (262 U.S. 390, 1923), the SCOTUS stated that the Due Process Clause (Amendment XIV, Sec. 1) meant that liberty includes “the right of the individual…to marry.” 19 years later, in Skinner v. Oklahoma (316 U.S. 535, 1942), the Court noted that marriage was “one of the basic civil rights of man.” Loving v. Virginia (388 U.S. 1, 1967) states that “the freedom to marry has long been recognized as one of the vital personal rights to the orderly pursuit of happiness…and cannot be infringed by the State.” Zablocki v. Redhail (434 U.S. 374, 1978) says, “the right to marry is of fundamental importance to all individuals,” and Turner v. Safley (482 U.S. 78, 1987) invalidated a law that allowed prisons to forbid inmates from getting married without “compelling reasons.”

      Also, most people advocating for gay marriage think that religious institutions should have the right to refuse to wed gay couples. However, civil marriage is a different matter. We have separation of church and state in the US: we don’t impose religious restrictions upon the usage of the term “marriage.” We use the word “married” to describe the relationship of two people who were wed by a clergy member or a judge. Atheists and people who will not reproduce (whether due to infertility or a lack of a desire for children) can obtain marriage licenses, and not just civil unions. The US does not deprive these couples of the title of marriage even though some religious institutions would turn them away. It would be unfair not to respect the same principle for gays and lesbians.

      Sorry to get all political/constitutional in this post! On a lighter note, I saw the Freedom Foamer in person the other day, and it’s really funny looking, lol. I turned to my friend and said that it looked like a Christmas turd due to its shape and how green it is, lol.

    • Helen

      I absolutely agree with you. I find it distasteful that LUSH attempts to foist political opinion upon clients. I enjoy visiting LUSH, or rather DID enjoy visiting LUSH, to purchase ethically sourced beauty products. I can find a pulpit elsewhere.

    • Olivia

      completely agree.

    • Saga

      I compeletely agree with Amanda!

    • Brandi

      Weird, I wonder why someone has to get a paper from their state to preform a “holy act”. Seems a little incorrect to me

  17. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Elsa E

    I HAVE NEVER LOVED LUSH MORE! THANKS FOR THE SUPPORT!

  18. Carla

    So wait….it started June 13th right? Its a 2 week only deal and I am barely finding out about this! Oh man i hope i can get my hands on it before they stop selling it :(

  19. I’ve never tried any of Lush’s products before, I’m going to have to order this. But, it looks awful glittery… will I be coated with a green glitter residue after using it?

    • Maxine

      It smells amazing! It’s made with cream of tartar, which prevents the glitter from sticking to you or your tub. It makes the most beautiful emerald green bath water and fluffy white bubbles! :D

  20. Danni

    Purchased this at Lush this weekend! Very proud of them for participating in this endeavor.

  21. I wish we could get this in Australia… maybe I’ll try and get it online anyway. Thanks for posting about this, Christine!

  22. iluvmidge

    I will buy this solely to support the cause, I dn’t even care about the product!! Excellent idea!

  23. alison

    This smells AMAZING. I bought two – one to use, and one to keep in my kitchen for scent!

  24. SHERRY

    I have to be the voice of dissent here. I WILL NOT be purchasing the beauty foamer or anything else from Lush as I believe marriage should be between a man and woman only.

    • Sun

      Shame you will miss out on some lovely products…I hope that you don’t know any gays or lesbians or you may have to cut off that relationship as well :(

  25. Alicia

    GAAAY PRIDE!
    I’m not gay, but I think everyone should have the right to marry who they love. <3 & I could almost marry Lush for this!

  26. It looks like a dried piece of sculpting clay that’s been covered in glitter. Not digging the look or scent description, but am glad (see what I did there?) to see this partnership.
    Perhaps I’ll buy it as a gift? Do I have any homophobic friends I can give this to…?

  27. Elle

    I adore Lush! I bought one on my last Lush adventure (I went with two of my friends and we each bought one)! It smells absolutely amazing!!!!! <3 It's super glittery though, but it smells so gooooooodddddd!

  28. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Amandine Hinahon

    They should do that in France too cause here some proposed a law to accept gay marriage and those from the presidents party AGAIN refused it. I hope Lush would make that here too.

  29. Awww why isn’t it available in Europe… :(

  30. Alex

    It’s so nice that LUSH supports great causes like this, and like they did with their Japan relief products. I don’t take baths but it sounds like a good product.

  31. Michelle

    I think I’ll have to move to the US or Canada, first the mac bloggers collection with Christine’s gorgeous emerald shade, now Lush supporting LGBT rights!
    AND THEY ARE BOTH GREEN :(
    haha, well, it does look like it would make a mess though with the glitters

  32. That is amazing that LUSH is supporting the campagin! I’m now going to order a couple of them!

  33. Sunny

    I am so glad to see Lush is doing this…I am an African American woman and when anyones rights hope or dreams are infringed on it makes me disappointed. To feel like any one is less or not worthy of the rights that you have is covert racisim…..Go Lush…I like what the previous comment said…buy some for homophobic friends!

  34. Sunny

    I am so glad to see Lush is doing this…I am an African American woman and when anyones rights hope or dreams are infringed on it makes me disappointed. To feel like any one is less or not worthy of the rights that you have is covert racisim…..Go Lush…I like what the previous comment said…buy some for homophobic friends!

  35. Amanda

    Wow… Lush is getting pretty political. I love Lush, but I won’t be buying this. I’m moderate politically, but when stores start telling me how to think (regardless of what cause they support), it definitely turns me off of the brand.

    • sun

      Its not about Politics its about Human Rights…Its just a shame that people have the right to vote on what some people take for granted and others just want the chance to experience…If someone said you cant drive because you like people with Brown Hair would you be offended…hmmm

  36. Samantha

    Or… people could donate directly to the Why Marriage Matters campaign.

    Is gay marriage still not legal in the US yet?? Get with the program! LOL

  37. Mel

    I agree, get with the program! I’m writing from Canada, where the sky hasn’t fallen, despite same sex couples having had the right to marry for many, many years. I bought a ton of these to give all the amazing people I know that are not scared of change! Way to go Lush….and the smell of these is amazing!