IMATS 2009 – Epic Make Up For Ever Haulage

Date: June 21, 2009 - Posted in: Chit Chat


My “haul” — haul seems too tame of a word for this!

I’m sure what you’re most curious about is what I ended up buying at the show! Personally, I knew I wanted to try out Make Up For Ever, so I put aside some money once I knew I was going to be going to IMATS.  Pictured above is my Make Up For Ever haul, which is, yes, a lot! I’ve been saving up for it :)

I believe I ended up with 47 eyeshadows, 5 Star Powders, 1 Pure Pigment, 2 HD Concealers (new and slated to launch in September), 1 HD Elixir, 6 10-pan palettes, and 3 Aqua Eyes Liners. They also gave me some samples of their HD Primer, Pure Water, mascara, and lip gloss. I’ll definitely review, photograph, swatch, etc. soon :) They were out of a few things I had put on my list, particularly some liners I really wanted, but still plenty to play with, yeah? Ha!

OCC Makeup was super generous and gave us their two new Lip Tars in Vintage and Plum to try out, plus a few of their glitters and nail polishes. Koren also hooked us up with Naked Cosmetics’ Urban Rustic Collection of mineral makeup (six colors in total).

I did so much damage at Make Up For Ever (totally planned, though!), so I didn’t spend too much elsewhere. It turns out the MAC booth was already selling the Euristocrats II Collection, which is a bummer, ’cause I totally would have bought those. Oh, well — now I know, will have to at least peruse their booth myself next year ;)

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136 Responses to “IMATS 2009 – Epic Make Up For Ever Haulage”

  1. Julia

    Sunday, June 21, 2009

    Oh my, I love Make Up For Ever and am super excited to see swatches! How was the discount at the booth there?

  2. alyssamae.

    Sunday, June 21, 2009

    if its not too much to ask, i’d love swatches of these myself1 :D i’m in love with their HD foundation, it tempts me even more to try their e/s1 :D

    • Christine

      Monday, June 29, 2009

      You’ll definitely see them :)

  3. Nic15

    Sunday, June 21, 2009

    I think it is so funny that in order “to try out MUFE”, you bought 47 eyeshadows etc. That is so something I would do & an amazing haul. Good thing there’s a 99% chance you’ll love everything you got. Imagine, you didn’t?!? That would be disastrous. But you can’t go wrong with a brand like that. There products are INCREDIBLE. Can’t wait to see some looks you do with their stuff. Their colors are to die for. Can anyone say #92?!?! The best purple ever. Enjoy it Christine! You totally deserve to treat yourself to this wondrous makeup line!

    • Christine

      Monday, June 29, 2009

      Well, I have something very special planned ;)

      Thanks so much, Nic!

  4. Monica

    Sunday, June 21, 2009

    absolutely amazing!!!

    • Christine

      Monday, June 29, 2009

      Thanks, Monica!

  5. margot

    Sunday, June 21, 2009

    AMAZING !!! I went to my MUFE store yesterday and just bought one of the new lip glosses (which is a plumper). I’m definitely going back to check out the eyeshadows :p

    Well, have fun with all the new stuff ^^

    • Christine

      Monday, June 29, 2009

      Which lip gloss did you get?

  6. Sierra

    Sunday, June 21, 2009

    WOW! I’m looking forward to you doing some mufe looks! I’m also super curious about the elixir…

    • Christine

      Monday, June 29, 2009

      Yayy! Thanks :D

  7. Shell

    Sunday, June 21, 2009

    That’s an AWESOME haul!!! Wow, I’d be so excited to play with all the new “toys” ;). Enjoy, know I’m gonna be s00per sad i can’t get MUFE in South Africa when you start your reviews!

    • Christine

      Monday, June 29, 2009

      Haha!

      Thanks, Shell :)

  8. sprut

    Sunday, June 21, 2009

    Curious…is makeup cheaper at trade shows? Or still retail? Like at the Mac counter do they sell it at the pro price or do you still show a pro card?

    • Brigitte

      Sunday, June 21, 2009

      good question. I’m curious myself.

    • Amy

      Sunday, June 21, 2009

      back from IMATS….MUFE WAS 40% OFF, Mac was only 20%. Loving the MUFE however I found occ to be really rude and snobby spend forever helping only the well knows and press pass people handing them tons of free product, and those in the industry paid full price and no free samples…should have spent what I did there on more MUFE.

      • cloudburst

        Sunday, June 21, 2009

        Holy crap – if I was there I would have hauled as much as Christine – 40% off is fantastic!

      • Christine

        Monday, June 29, 2009

        I’m really sorry to hear you had such a bad experience at OCC :(

    • Christine

      Monday, June 29, 2009

      Sometimes yes. I believe MAC was 20 or 25% off without a PRO card!

  9. Brigitte

    Sunday, June 21, 2009

    Heeeeey! Awesome haul. Have fun with all the amazing colors~~!! (:

    • Christine

      Monday, June 29, 2009

      Thanks, Brigitte :D

  10. hi

    Sunday, June 21, 2009

    OH MY GOD! How much did that COST? That’s gooooooorgeeouuuss… I love MUFE!!

    • Christine

      Monday, June 29, 2009

      Way too much, LOL!

  11. Candee Sparks

    Sunday, June 21, 2009

    Way to make all your readers jealous…T_T’

  12. samaya

    Sunday, June 21, 2009

    we wud love to see swatches and color comparison/dupes in MAC that we have…:)

    • Christine

      Monday, June 29, 2009

      Will definitely be doing them in the future, thanks!

  13. Ashley

    Sunday, June 21, 2009

    SO jealous of all the MUFE shadows!
    I personally LOVE MUFE shadows, even though I only have about 4 of them. I personally find that the quality is nicer than MAC shadows, which I am not too fond of. But that’s just me :)

    The blue powder shadow that is in that plastic baggie in the picture is fabulous. I have had that shadow for over a year, and it’s probably my favourite blue shadow out of all blue shadows I own! Such a pretty colour! Their aqua liners are fantastic – I have the blue one (I believe 7 something?) and the yellow/gold one. So smooth and pretty. I have never really liked their glosses though, not sure why.

    • Christine

      Monday, June 29, 2009

      Which 4 do you have, Ashley? :)

  14. Krystal

    Sunday, June 21, 2009

    Holy haulage, Batman! :)

    • Christine

      Monday, June 29, 2009

      Haha, you know it!

  15. LadyT

    Sunday, June 21, 2009

    dang girl! I shall live vicariously thru you! lol…..

    (don’t feel like you have to justify to us how you spend your money. It’s YOUR hard earned money. do as you please!) :p

    • Nic15

      Sunday, June 21, 2009

      I agree LadyT. When you work that hard, some serious haulage is the least you can do for yourself. You go girl!

      • Christine

        Monday, June 29, 2009

        Aww, thank you!!

    • Christine

      Monday, June 29, 2009

      LOL! Enjoy the vicarious livin’ ;D

  16. Cindy

    Sunday, June 21, 2009

    This is amazinnnnggg@ Please do swatches and looks, I can’t wait to see them on you! Very nice!!! :D >=D =D

    • Christine

      Monday, June 29, 2009

      Definitely will do those!

  17. Shontay

    Sunday, June 21, 2009

    MUFE is by far my fave brand. I am so jealous right now. I have numerous shadows and I picked up The aqua black cream liner today and it’s amazing! I aslo have the hd elixer coming to me in the mail through sephora. I need to go to ny to get the hd concealer and empty shadow palettes. I don’t like the aqua eyes pencil, though, sadly. It’s to tough. The color comes out patchy. Oh well, still love MUFE.

    • Christine

      Monday, June 29, 2009

      What are some of your favorites, Shontay?

  18. Sass

    Sunday, June 21, 2009

    I am so jealous! You did a good job!

    • Christine

      Monday, June 29, 2009

      Thanks, Sass :D

  19. Sass

    Sunday, June 21, 2009

    I am so jealous! You did a good job!
    OH! You’re my new favorite blogger fyi

    • Christine

      Monday, June 29, 2009

      Aww, thank you so much, Sass :)

  20. Brandi

    Sunday, June 21, 2009

    Ah!! I’m crying right now….so freaking jealous of you!!

  21. charlene

    Sunday, June 21, 2009

    omG!! CHRISTINE!!!! wow…pls give us details on the shades etc?? oh how much more can we love u ?? :)

    • Christine

      Monday, June 29, 2009

      I will be showing you all it in July!!

  22. Jen

    Sunday, June 21, 2009

    What aqua eyes colors did u get?
    I had their primer and some aqua eyes pencils too, I love them!

    • Christine

      Monday, June 29, 2009

      Will share ‘em next week!

  23. Maggie

    Sunday, June 21, 2009

    that’s like a jungle right there!

  24. Shaee

    Sunday, June 21, 2009

    oh love the products….. i wish we could buy the MUFE eyeshadow palettes from somewhere in west coast …

  25. Robyn @ PurelyCosmetics

    Sunday, June 21, 2009

    I’m so sorry I didn’t find you yesterday – though I thoroughly embarrased myself by going up to a few women saying, “Christine?” & finally gave up.

    I only have one burning question: how long did you wait in line????

    • Christine

      Monday, June 29, 2009

      LOL, awwwww :(

      45 minutes, I do believe!

  26. ChristineDior

    Sunday, June 21, 2009

    HOLY CRACK, that is EPIC indeed!! :) swatches swatches swatches! :)

    • Christine

      Monday, June 29, 2009

      LOL! Will do!

  27. Nepenthe

    Sunday, June 21, 2009

    Epic MUFE haul of colourliciousness! Great haul, can’t wait to hear about your review of this line. I’m sold on some of their foundations, but I’ve held back from their eyeshadows so far.

    Enjoy!

    • Christine

      Monday, June 29, 2009

      Haha!! :) Thanks!

  28. Natalie

    Sunday, June 21, 2009

    I swear this is what MUFE heaven would look like :) Love MUFE, especially the shadows. Haven’t seen a lot of MUFE stuff in your blog and I am looking forward to seeing your reviews and swatches soon. Enjoy Christine!!

    • Christine

      Monday, June 29, 2009

      LOL! :D

      Yeah, they’re a bit pricey, so it’s hard to justify getting much, you know? Plus, I do prefer things in palettes!

  29. rayne

    Sunday, June 21, 2009

    holy crap, haha. how much did that set you back?

    • Christine

      Monday, June 29, 2009

      A lot, LOL! I don’t want to remember!

  30. lala

    Sunday, June 21, 2009

    great haul xtine!! <33 I think I would try to fly out there next year just for the MUFE 40% OFF deal lol

    the HD concealer shade you bought is the same color # you would buy in their other concealer?

    • Christine

      Monday, June 29, 2009

      LOL!

      Actually, I wasn’t very smart, and I just picked up 30 and 40, and I don’t think they correspond to the foundations, LOL.

  31. hi

    Sunday, June 21, 2009

    I see your Pure Pigment’s in a plastic baggie – does it have a potential to spill? That’s the one thing I HATE about loose anything. It gets so messy! ;) This haul is amazing, but perhaps (evidently) you overly caved a bit at the MUFE booth? LOL! ;)

    • Christine

      Monday, June 29, 2009

      I don’t think it does (not any more so than a jar of MAC pigment), but they might do it just in case.

  32. Ms Trendy

    Sunday, June 21, 2009

    OMG I would go into a makeup induced coma if I got that much MUFE at once :D

  33. erin

    Sunday, June 21, 2009

    Oooooooo nice haul!!! Can’t wait to see pics!
    I am hoping MAC will release Euristocrats II early, so that’s good to hear that had it out already.

    • Christine

      Monday, June 29, 2009

      Yep, it did release early, LOL!

  34. Alison

    Sunday, June 21, 2009

    i love MUFE its by far my favourite brand.
    jealous
    as
    hale.

    • Christine

      Monday, June 29, 2009

      What are some of your faves by them?

  35. Jessica

    Sunday, June 21, 2009

    Where can I buy the MUFE palettes?

    • Christine

      Monday, June 29, 2009

      MUFE store in NYC!

  36. Lee

    Sunday, June 21, 2009

    I’m looking forward to the eyeshadow reviews and swatches! I’ve been looking for a wide range of swatches and reviews for such a long time but I can’t find anything!

    Trust Christine to come to the rescue!!

    • Christine

      Monday, June 29, 2009

      LOL! Happy to save the day :P

  37. Shonn

    Sunday, June 21, 2009

    You are going to have to change the name if your header to “latest MUFE launches” lol
    Love your haul, can’t wait to see reviews and swatches! I love the HD line. Wanting to try the new exilir…

  38. Tekoa

    Sunday, June 21, 2009

    Haul? HA! This is an “inventory shipment”

    • Christine

      Monday, June 29, 2009

      HAHA! Love it.

  39. Bonnie

    Sunday, June 21, 2009

    I love Make Up For Ever’s shadows! I like them a lot better than MAC… I think MAC is good for people who want a lot of certain colors, but MUFE has a better quality in my opinion.

    Now, tell the truth- did you dive into that pile of makeup like Scrooge McDuck diving into his swimming pool full of gold coins? Because I totally would have. :D :D :D

    • Christine

      Monday, June 29, 2009

      What are some of your favorites, Bonnie?

      Haha, nahhh, I was SO tired from the day, I went to bed after putting them into the palettes!

  40. Tiffany

    Sunday, June 21, 2009

    Oh such a wonderful haul! (: I will be looking forward to your swatches and reviews!

    • Christine

      Monday, June 29, 2009

      Thanks, Tiffany!

  41. Leigh

    Sunday, June 21, 2009

    I’m really looking forward to a review on the HD Elixir!

  42. Sandra

    Sunday, June 21, 2009

    Wow..me too.. I bought a lot of MUFE goodies too from IMATS yesterday. I got 4 Aqua Creamliner, 1 aqua eye liner, 1-30 & 1-10 e/s palette, 38 e/s refill, 4 star powder, 2 Full Cover Concealer, 1 HD foundation, 1 eye seal & 1 mist & fix.

    • Christine

      Monday, June 29, 2009

      Whew, that’s a lot, Sandra!! You gotta take pics :D

  43. ChristineDior

    Sunday, June 21, 2009

    ZOMG 40%??? *dies* haha, no wonder she went crazy at MUFE!

  44. Karenloveseyeshadow

    Sunday, June 21, 2009

    That is a SERIOUS haul!! Enjoy all your new goodies!

    • Christine

      Monday, June 29, 2009

      I will! Thanks, Karen!

  45. Mikki

    Sunday, June 21, 2009

    OMG hahaha this is insane, soooo much MUFE! PLAYTIME

    • Christine

      Monday, June 29, 2009

      Haha, true!

  46. Christel

    Monday, June 22, 2009

    I can’t wait to see all the swatches! Awesome haul!!!

    • Christine

      Monday, June 29, 2009

      Thanks, Christel!

  47. Sexy Sadie

    Monday, June 22, 2009

    This looks great, enjoy!

    • Christine

      Monday, June 29, 2009

      Thanks, Sadie!

  48. Saira

    Monday, June 22, 2009

    Wow! That’s amazing! It must have been so cool to just sit and look at all that make-up – like a dream, lol! Enjoy your new make-up :o)!

    • Christine

      Monday, June 29, 2009

      Haha! Yeah, it was :D

      Thanks!

  49. Vness_12

    Monday, June 22, 2009

    I love Make Up Forever! I’m so jealous of your “hau’” LoL but that have great products. Their lashes are sick and I am in love with their Mist & Fix spray. Sets my makeup great. Enjoy!!!

    • Christine

      Monday, June 29, 2009

      Nice! Any other recs from MUFE?

  50. Zoffe

    Monday, June 22, 2009

    OK, I know jealousy is a bad thing but HOLY SH*T! :P
    I wish I could come play with your makeup, haha :D

    • Christine

      Monday, June 29, 2009

      LOL, Zoffe :P

  51. Christina

    Monday, June 22, 2009

    WOW! I own 1 e/s, the popular purple one #92…and that’s it. I’m looking forward to your reviews and looks!

    • Christine

      Monday, June 29, 2009

      How do you like #92?

  52. RoseAnne

    Monday, June 22, 2009

    Christine! It was so great meeting you at IMATS. I was the girl who was working at Make Up For Ever who stopped you at the eyeshadow stand on Saturday to tell you that I loved your blog. It was a real quick exchange so I don’t know if you even remember! hahah! Glad you had a great time and came out with an excellent haul. I’m sure you’re going to love it all.

    • Christine

      Monday, June 29, 2009

      Aww!! Thank you so much, RoseAnne! It was great to meet you, although I could tell you were QUITE busy working at the Make Up For Ever booth! :)

  53. Rio

    Monday, June 22, 2009

    Wow! I actually don’t like Make Up Forever shadows though. Every time I have tried them, they just fade right away. I always use primer too, so maybe it is just my skin.

    • Christine

      Monday, June 29, 2009

      Really? That sucks!

  54. Denise

    Monday, June 22, 2009

    it makes me sad that you were only there on sat, i was there both days but didn’t run into you at all ): i did, however, see Koren and Pursebuzz the next day. Your MUFE haul makes me super jealous, i stood in that super long line and only bought a primer… all the eyeshadows that i had written down had been SOLD OUT ):

    • Christine

      Monday, June 29, 2009

      Aww :( It’s too bad we missed each other, but I’m glad you got to see Koren & Pursebuzz.

      Sucks about MUFE being soldout!!

  55. Anna

    Monday, June 22, 2009

    wow great haul!!

    • Christine

      Monday, June 29, 2009

      Thanks, Anna!

  56. elfrida

    Monday, June 22, 2009

    Wow Christine! You are so advanced with this makeup collecting, you know just what to focus in. I went to IMATS not expecting anything, just wanting to broaden my horizon. I ended up discovering a lot of other brands and products such as MUD, OCC, Kryolan and Eve Pearl. I did spend more but I figured I saved in the long run because the misc: spatulas, brushes etc were pretty cheap and I bought enough to last me til next year. I also just lived 10 mins away and allowed me to take naps in between trips. I hope next year it will also be at Pasadena and I will definitely make MUFE a mission.

    • Christine

      Monday, June 29, 2009

      Awesome, Elfrida — glad you got see a bunch of brands! I’ve tried them all before, and MUD is surprisingly good :D

  57. Zsofi

    Thursday, June 25, 2009

    First i want to tell You,that i saw You in severl IMATS vids on YouTube,and You were so pretty and sweet,and shy in a very pretty way :-)

    second,before my most important exam,while i was sitting in school in the computer room,waiting for it to start and i was super nervous,what did i do in the last minute? i checked Temptalia with shaking hands :-)
    and all the wonderful photos did a magic to me. i passed the exam :-DDDD
    it was maths and statistics :-)))

    third,You can totally read minds Christine :-)
    yesterday i was dreaming about trying MUFE,and now here it is,this wonderful haul.
    Did You buy matte ,and satiny and iridescent and diamond eyeshadows also?
    i am so excited,cant wait for Your opinion.
    i am also very curious about those Aqua eyes pencils and the Star powders :-)
    You didnt buy Diamond powder? maybe they were out of it?

    So,i am wishing You a very nice time playing with those :-D
    love: Zsofi

    • Christine

      Monday, June 29, 2009

      Aw, thank you!!

      Congrats on passing your exams! Math & statistics are tough — totally not my subjects. Are you all down with exams for now and are on holiday?

      I bought a good mix of shadows, I think! I kind of blew all my money on shadows, so I didn’t have much left for Star Powders/Diamond Powders. I also figured that while pretty and surely good, the eyeshadows were what I was really curious about :)

      • Zsofi

        Wednesday, July 1, 2009

        yep,all exams finished,going on holiday :-DDDDDDDDDDDDD

        cant wait for the swatches of the shadows :-)

        • Christine

          Thursday, July 9, 2009

          Yayyy!! Enjoy it, Zsofi! Are you doing anything special?

  58. the makeup blogette

    Wednesday, July 1, 2009

    WOW
    I hope you can do looks with the #92 purple eyeshadow.. it is my fave and only MUFE eyeshadow :)

    • Christine

      Thursday, July 9, 2009

      Will certainly try!

  59. maddie

    Wednesday, July 1, 2009

    did u get the HTF$95 cream shadow palette??? i was lucky to get one from sephora.. its awesome maybe some hints about using creams as far as to avoid creasing and blending???

    • Christine

      Thursday, July 9, 2009

      No, I didn’t :(

  60. Barbara

    Wednesday, July 1, 2009

    Wow this is gorgeous. Drolling here lol.

  61. Mykeshia

    Thursday, July 2, 2009

    I am glad you used ‘haul’ lightly. Wowzers! I think that I am one of the few who hate #92, I think that mine is defective, it is a pretty eggplant, not vibrant purple…But the other shadows that I have are fabulous.

    Can’t wait for the FOTDs!

    • Christine

      Thursday, July 9, 2009

      Oh no, not a defective #92 :(

  62. retail_therapy

    Thursday, July 16, 2009

    amazing haul, I am so coveting all the products!

    • Christine

      Saturday, July 18, 2009

      Thank you :)

  63. Stephanie

    Monday, July 20, 2009

    Hi! Can you please do a review on the HD Concealer? I’m really interested in it and I haven’t heard of a review yet.. TIA! :)

    • Christine

      Monday, July 20, 2009

      I will try!

  64. Bonita

    Monday, August 17, 2009

    does anyone know if you can use your Make-Up Forever pro card at the IMATS??