How important is packaging to you [in a beauty product]?
How important is packaging to you [in a beauty product]? What do you look for? What about pretty/cute packaging?
First and foremost, I want functional packaging. I want it to be airtight if it needs to be, pump out just enough for one use if that’s the case, and so on. Cute/pretty is nice, but I’d rather functionality and storability – I don’t want tons of excess packaging!