Friday, July 20th, 2012

Hourglass Opaque Rouge Liquid Lipstick Launches

A full-coverage liquid lipstick delivering up to 14 hours of continuous wear, vivid color payoff, and a velvet matte finish. A proprietary blend of advanced polymers delivers intense, vibrant color for up to 14 hours, as well as a sophisticated velvet matte finish. Creates a breathable film of intense pigment that instantly bonds to the lips and seals in moisture with skin-conditioning emollients, fruit extracts and vitamins. Cili Fruit and Goji Berry extracts offer anti-oxidant protection for the lips, while Vitamins A, C and E nourish and protect. Rich formula glides on, provides cushion without tackiness and infuses the lips with dramatic color. Creates a silky smooth texture on the lips while filling in fine lines and preventing moisture evaporation.

Lips must be clean of other oils and balms to ensure proper binding of the fluid. Allow to set for 30 seconds to one minute. As the formula sets, the polymers bond to one another and create a protective, flexible “web” of color. Throughout the day, lips stay comfortable, while color film remains vibrant, elastic and firmly bound to the skin – without flaking or dryness. Extended coverage means you can literally set it and forget it over the course of the day. Free of parabens, phthalates, sulfates and lanolin.

Opaque Rouge Liquid Lipstick ($28.00) (Permanent)

  • Ballet Vibrant pink
  • Canvas Dusty rose
  • Edition Soft pink
  • Empress Aubergine
  • Icon Cherry red
  • Muse Coral
  • Rose Medium rose
  • Raven Orange red
  • Riviera Tangerine

Availability: Now @ Sephora; August 2012 at Barneys New York, Bergdorf Goodman, Sephora, and SpaceNK

See more photos & swatches!

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12 thoughts on “Hourglass Opaque Rouge Liquid Lipstick Launches

  1. Mariella

    I’m not entirely sure about this one…I will be eager to read reviews.  The warning that lips have to be free of other balms, etc., to ensure proper binding of the colour, coupled with the “velvet matte” finish make me wonder if these will be drying or dry looking or if they’ll truly live up to the promise of creating a smooth texture, filling in lines and keeping lips moist.

  2. GUSnail

    Hmm, another liquid lipstick, trend for sure.  Can’t wait to see how these and Shiseido compare.  These look like really wearable colors.

  3. I’ll be curious to see them, but I don’t really find there’s anything on offer that isn’t covered by their Femme Rouge lipsticks. I wish they’d done a colour offering that was different, since I find, as lovely as their formulas are, they haven’t done a lot in the way of updates to their palette in a long time.

  4. Jill

    can’t wait to see your swatches and review of these – they sound awesome!

  5. coldvault

    So many liquid lipsticks lately! Are they the new liquid eyeliners?

  6. These retail for $33CAN. I find of want the Edition – pink gold shimmer shade.

  7. Alison Cole

    Another liquid lipstick launch! Ah, alliteration. 
    I’d love to see more hourglass being reviewed and swatched. I’m very interested in this brand. 

  8. These retail for $33CAN. I find of want the Edition – pink gold shimmer shade. Also interesting new addition You can buy refills of the Femme Rouge Velvet Crème Lipstick at Sephora now. Heck if your a makeup artist you but just by the refills and depot them into a palette.

  9. yellowlantern

    Oy vey, another liquid lipstick. 

  10. Liquid lipstick:  they are everywhere!  

  11. And another liquid lipstick for fall! How original 😀
    The packaging of these ones looks really pretty.

  12. Kennie

    Hourglass is one of the best brands in lipsticks for black women so I love!!