Yes – when a brand reacts poorly to a negative (or a not-so-positive) review, then they’re off my list. e.l.f. is a brand I don’t use, feature, etc. because they used one of my eyeshadow looks in their newsletter and led their subscribers to believe it was a look used with e.l.f. products, and then they used three of my other photos on their website without permission. It takes a fair amount to annoy/frustrate me enough to write a brand off.