Saturday, May 14th, 2011


Giorgio Armani Gloss d’Armani

More than a mere gloss… Concentrated high-definition color, fusing shine, comfort and lasting hold. Giorgio Armani’s color expertise takes a three-dimensional form.

A dress code with 18 captivating color variations: Nude beige, at the heart of Armani’s color DNA, is expressed in luminous half-tones, draping the lips in a sheer chiffon-like veil. From rosewood to raspberry, desaturated pinks add an extra dose of chic to your style. Like moiré silks, the plum shades combine shine and depth of color. An unexpected red shakes things up: Rouge 400, the incendiary signature Rouge d’Armani shade, now in a sheer version for an astonishing, explosive effect. Infused with light, the color melts into a curved, feminine design that echoes Rouge d’Armani’s aesthetic; a couture silhouette in a translucent case with a black lacquer top.

The exclusive Color-Fil Shine technology, allows the texture of Gloss d’Armani to be compared to a weave that gently and lastingly adorns the lips. The secret ingredient: the Color Bond Polymer, already found at the heart of Rouge d’Armani, has the ability to form a supple mesh that traps pigments and pearlescent particles. Thanks to its translucent formula base, the texture gives full expression to color. Mirror oils increase its shine while silicon oil leaves it silky smooth and non-sticky. The comfortable, stay-fast color is like a second skin that remains true for eight hours without fading or migrating. Dress your lips with Gloss d’Armani.

Gloss d’Armani’s velvet applicator is so precise that just a single gesture achieves a flawless result. Impeccably shaped, it hugs curves, beautifully enhances volume and defines contours…instantly and effortlessly, with an expert touch.

availability: On-counter now, 18 shades, $28 each

See more photos! 



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16 thoughts on “Giorgio Armani Gloss d’Armani

  1. Beautiful colours :) I cannot decide, which one is the most interesting. I hope he swatches would be as pretty as cololurs of packagings are.

  2. Love it! I could always use more non-shimmer gloss, I am kind of obsessed with that right now!!

  3. Angelcat47

    What gorgeous colors!!

  4. These look gorgeous! I can’t wait to test them out!

  5. vanessa

    i see purples and mauves!:)

  6. Hope they are worth it. Reds are my favorite of all.

  7. I’m definitely looking forward to these!

  8. Dosha

    I really like the purple glosses…I really wish there was a gloss in the orange family!

  9. Rosanna

    I love these shades!!! I don’t know which one to choose… probably the nude/rose ones :)

  10. is it just me or does that one shade look gray? wonder what color it will actually end up being :P promo pics are notoriously bad color representations

  11. DJ

    I love the wide range of colors!

  12. Paige

    I’m interested in the pinks and nudes and would love to see their swatches.

  13. Oh I want to try these out! Thanks!

  14. Faye

    Ooh! These look gorgeous. Hopefully they’ll send you some to review ahead of time :).

  15. I need, I want, I have to have!

  16. Noelle

    My favorites are #503,#505,#400