Thursday, September 6th, 2007

Introducing Prescriptives Here To Stay 24-Hour Longwear MascaraThe First 24 Hour Mascara

PRESCRIPTIVES | HERE TO STAY

From flirty Beyond Long lashes to vampy Lash Envy, Prescriptives™ is taking custom mascara formulations to the next level! Discover an ultra comfortable mascara that lasts all day, resists water and is customizable NEW Prescriptives™ Here To Stay 24-Hour Longwear Mascara can be worn alone for waterproof benefits or over any Prescriptives™ mascara to deliver a water-resistant shield. Its advanced 24 hour longwearing smudge-resistant formula lifts, defines and separates lashes. And its unique flexible comb brush is specially designed with 360 degree tapered bristles that grab, comb and lift each lash. The brush is designed to reach every lash so they are uniformly separated in one precise application. NEW Prescriptives™ Here To Stay 24-Hour Longwear Mascara is made for anyone who wants gorgeous, defined lashes and long lasting color day and night.

Key Benefits:First 24 hour mascara in the market smudge-resistant, clump-resistant and flake-resistant for 24 hoursLifts, defines and separates lashes for precise applicationCustomizable waterproof when worn alone and water resistant when worn as an overcoat over any Prescriptives™ mascaraEasy, fast build for a custom look from natural to dramatic depending on the number of coats appliedOphthalmologist testedShades: Black, BrownAvailability/Pricing:  Beginning September 2007 at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada.  Suggested retail price – $19.50 U.S. / $27.50 CanadaAND What goes on, will come off!Introducing Prescriptives™ Better Off Fast-Acting Waterproof Makeup Remover

This unique dual-phase formula gently and efficiently lifts away stubborn waterproof and longwearing eye and lip makeup. The double-tasking formula conditions as it removes all traces of waterproof makeup while also wiping the area clean so no oily residue is left behind. Skin is left makeup free with no oily after-feel.

Availability/Pricing: Beginning August 2007 at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada.  Suggested retail price – $18.00 U.S. / $23.00 Canada

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