Sunday, July 31st, 2011


Estee Lauder Modern Mercury Collection for Fall 2011

Launch Date: August 2011 at select Estee Lauder counters nationwide, esteelauder.com

Estée Lauder introduces a new and visionary color trend collection for Fall 2011. The Pure Color Modern Mercury Collection is a limited edition, texturally graphic collection inspired by modern, avant-garde architecture. Molten metallic eyes become the focus on a soft shimmering canvas and are complemented by edgy matte lips and a twisted shade of green on the nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted pieces from the collection at the Derek Lam Fall 2011 show, creating a look reminiscent of rogue femininity combined with modern minimalism that was truly passionate and chic.

In this architectural inspired collection, skin is softly blurred with just a hint of shimmer, eyes are boldly graphic and flaunt the metallic trend of the season while lips are dusted with a matte finish in contagious shades of beige, pink and red.
Nails are finished in a manic shade of green for an unexpected accent.

Pure Color Illuminating Powder Gelee ($40.00) (Limited Edition)

A new “tribrid” system of liquid, powder and gel revolutionizes makeup application and wear with the new Pure Color Illuminating Powder Gelée. This first-of-a-kind, “multi-powder” formula creates a theatrical blur of shimmer on the skin when applied dry and a fierce flush of color when applied wet. The unique suspension of golden pigments and pearls float on top of the skin, resulting in a truly unique sensorial experience for skin. The futuristic powder is flexible and uses a luminosity boosting complex that makes the complexion appear perfectly smooth, sexy and glowing with a polished finish.

Pure Color Long Lasting Lipstick ($24.00)

  • Fuchsia Fever Fuchsia (Limited Edition)
  • Scarlet Siren Red
  • Beige Beige

Pure Color Velvet Lipstick ($24.00)

  • Nude Velvet Raw beige (Limited Edition)
  • Fuchsia Velvet Pretty magenta (Limited Edition)
  • Red Velvet True red (Limited Edition)

Pure Color Eyeshadow Duo ($30.00)

  • Black Chrome (Limited Edition)
  • Modern Mercury (Limited Edition)
  • Platinums (Limited Edition)

Pure Color Liquid Eyeliner ($21.00)

  • Black Quartz (Limited Edition)
  • Graphite (Limited Edition)
  • Silver Zinc (Limited Edition)

Pure Color Nail Lacquer ($19.00)

  • Metallic Sage Green (Limited Edition)

See more photos!












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25 thoughts on “Estee Lauder Modern Mercury Collection for Fall 2011

  1. The red lipstick looks gorgeous on the model but that scaley looking thing(which i am presuming is the powder gelee) is slightly freaking me out. Its very ..err… reptilian!

  2. It’s quite a nice collection in person. The lipsticks are nice, as are the liners and e/s ..that Powder Gelee is a no-no for darker skin tones though.

    • Avatar of Fitrah Fitrah

      Why a no-no?

    • Alexandra

      Was just wondering why you say the highlighting gelee powder would not be suitable for darker skin tones? Does it not show up as a highlighter on the top of cheekbones?

      • Carrie

        I’ve seen the powder in person, the powder is actually very frosty, and shows up quite well, it can also be used as a eyeshadow base in my opinion.

    • I have the Powder Gelee and I’m NW47 and it’s beautiful as a highlighter. It works well for all skin tones. It’s luminizing without being shimmery.

  3. Avatar of Polly Polly

    Wow, I like to try on that illuminating powder gelee.. sounds very interesting!

  4. The new duos are pretty wicked! I bought several the other day when I picked up those three matte lipsticks :)

  5. Chelsea

    Estee Lauder’s really been stepping up their game lately. All of these colors are fun and modern, and I’m dying to see powder gelee in action!

  6. Love the model’s eye makeup. The Pure Color Illuminating Powder Gelee looks interesting!

  7. Sexy Sadie

    This looks like a grown up collection, will check it out.

  8. Avatar of Vicky Vicky

    I am excited about the model’s eyeshadow!

  9. These colors look gorgeous, I can’t wait to see the eyeshadows in person.

  10. meme

    Some really pretty things. But alas, like with other dept store brands, no stores remain open within 200 miles of my rural area, so no where to go to touch, look, play then buy something. Really has cut down on things I will buy when one cannot see them first. Never thought where I lived would come a day we did not have at least one dept store.

  11. Avatar of Cathy Angelcat47

    That nail polish is to die for!!

  12. anon

    the model’s look is exactly what I love about estee lauder. shadows look gorgeous- but sort of dupeable? i want the cheek gelee but for the price I’d have to see in person.

  13. Avatar of Katherine Katherine

    I already ordered the Gelee. I saw it swatched online elsewhere it’s to die for. I have sort of a deep skin tone and I think it will be just fine (MAC NC 40 *ish*. I have to order online so I’m waiting to see the ES swatched.

  14. Jill

    Looks gorgeous on the model, but I have medium-olive skin and silvery colors just don’t look good on me at all. I’m going to pass on this one!

  15. The nail polish looks nice, but I really want those rings. :p

  16. Looks nice…a very wearable collection…unlike some others……but Estee’s color are always too light for my skin tone.

  17. I can’t wait to buy that nail polish and the eyeshadows in Platinums!

  18. Love the Red Velvet lip color– wears really well and looks gorgeous! It’s one of the best reds I’ve ever tried.

  19. lil momma

    The model is stunning! I am loving that red lipstick she’s wearing. I like Estee Lauder,but I don’t like the price(s) too much. Very expensive. I prefer MAC which is also part of EL, but cheaper and more wild in my opinion.

  20. Noir

    Estee Lauder never failed me with their lovely lipsticks.