Wednesday, June 17th, 2009

Essie Matte About You Finisher for Fall 2009

It’s a matte matte world. The no-luster polish look is taking center stage in today’s fashion. Essie, the ultimate nail color authority, gives you that high-impact fashion statement with any of your favorite nail colors. Introducing Matte About You Matte Finisher – the perfect solution to mattifying any color.

Matte About You is the only product you’ll need to achieve the look – this innovative new product leaves a matte finish on any nail color you choose. From light sheer colors to dark crème, Matte About You creates a smooth matte finish and adds new dimension and texture to any essie nail color. The exclusive, advanced formula instantly transforms any polish from high gloss to matte in seconds.

“A matte finish is very fashion-forward,” explains Essie Weingarten, founder and president of Essie Cosmetics. “We developed Matte About You so you can still wear the colors you love – classics and hot-right-now – but with a striking matte finish. A totally unique approach to wearing color.”

Matte About You achieves the matte color look with the same salon-proven, long-lasting durability as our stable of colors and nail treatments. Start with an essie base coat, followed by two coats of your favorite essie nail polish. Finish by applying a thin layer of Matte About You in place of a top coat.

Available: August 2009 at www.essie.com and fine spas, salons and beauty destinations nationwide. Contains no formaldehyde, no toluene and no DBP. Each bottle will retail for $10.00.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

11 thoughts on “Essie Matte About You Finisher for Fall 2009

  1. victoria

    this makes more sense to me than actual matte colored nailpolish. i was so looking forward to the opi matte n/p but when i saw the swatches, i didn’t like them. i don’t know if it was because it was matte or i didn’t like the colors that they chose to be matte. i still like the idea about matte polishes but i’d like to be able to choose the color. i love essie’s good to go top coat very much, i think i’ll be trying this out as well.

  2. Alannah

    Sounds cool–I’ll wait for swatches before buying it though!

  3. I just found this on Ebay and cannot wait to use it as Zoya only has three colors coming out and manglaze only has the black and silver. So, it will be exciting to see what my favorite colors look like matte. I still don’t know how I feel about it, but we will see how it looks. Great idea.

  4. Brooke

    This is actually a brilliant idea; instead of purchasing all new matte shades (I have most of the OPI ones already in their non-matte versions) I can use this on any color I already own! I can’t believe I have to wait until August though; I hope you’ll review it when it comes out so that I remember to look for it in stores.

  5. K

    Its now on Essie’s website! : ) Can’t wait to see how it works….

  6. lorena

    L.A. Girl also has a line of 24 matte colors and they are pretty cheap…like $2 or $3 at urban outfitters, some forever 21 shops. I like the variety of colors considering most lines only have 4 or so launching.

  7. robin

    FYI, I have had this for about 6 months and I totally LOVE it. However, after a little use, the bottle gets these little white flecks in it which renders the top coat unusable. The flecks are clear until they dry, so you can’t see them until it’s too late to do anything about it.

    I’ve used half the bottle already (lol, I like it a lot), so it’s still a reasonable purchase for $10, but I really hate wasting like this. I’ve tried cleaning the outside/inside of the bottle opening and it hasn’t helped. Ugh!