Do beauty blogs encourage impulse buying?
Do beauty blogs encourage impulse buying? Is there more hype created? Do they create pressure to buy it now rather than waiting for it?
To an extent, yes, they absolutely do. Both by knowing what’s coming out to knowing the second it’s launched on a website, you might feel more compelled to buy an item that seems like a winner right away in fear it will be sold out if you wait. On the other hand, it does enable everyone to do a little more research before clicking “checkout.” Maybe you’re totally in love with this lipstick, but you decide to do a quick google search for a review/swatch and turns out, it sucks majorly, so that puts a downer on purchasing it. Overall, I think it encourages, though.
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