Thursday, February 16th, 2012


DiorShow New LookMascara Launches

In 1947, Christian Dior’s first collection completely overturned the sober codes of the era with its hourglass shapes, rich colors and full skirts. It was so revolutionary, it garnered its own place in fashion history and quickly became known as the “New Look.”
65 years later, a revolution comes to beauty…

2012 draws inspiration from these original values of the Dior “New Look” with an exceptional new mascara: Diorshow New Look. The revolutionary formula and 1st for Diorshow nano brush creates multi-dimensional volume for a dramatic, multiple-eyelash effect. Much like the voluminous shapes of the 1947 New Look, Diorshow New Look creates an unprecedented, voluminous result.

The Diorshow New Look formula pairs a nano-brush with a high-precision, serum formula to multiply volume lash by lash, both instantly and with continued use. In contrast to the original Diorshow XL brush, the nano brush of Diorshow New Look provides ultimate precision, coating each lash with the exclusive Lash Multiplier TM serum formula. Its unusual architecture is structured in two parts: the lower part of the brush is made up of four reservoirs and rows of separating spikes which load lashes from the root while allowing for maximum extension. The upper part of the brush has a “lash catcher” micro-head, which slips into the slightest gap to catch every lash with the precision of a couturier’s hand. The brush is made up of the perfect balance between supple rubber and resistant plastic which allows for easy application.

Lashes are instantly thicker, extended at a wider angle and appear infinitely more numerous thanks to an exceptional and supple polymer enriched with SR38 ceramide that coats each lash for extreme thickness, stretch and curl. An additional benefit is the intense color effect, obtained thanks to an exclusive, 3D effect, Dior Black Glass pigment. This black pigment is coated with light-reflecting particles for an astounding magnifying effect, which increases the depth and shine of the color. The formula is enriched with a regenerating royal jelly extract that works to repair damaged parts of the lash fiber, infiltrating the slightest gap to re-texturize and thicken each lash. In addition, Diorshow New Look reacts to body heat, allowing the serum to release its potent active ingredients as close as possible to the lash line. Lashes become stronger and denser day after day.

In 2002, Dior introduced Diorshow, the first Dior mascara directly inspired by professional makeup artist’s techniques. Backstage at fashion shows, artists would use a toothbrush to create a dramatic, voluminous lash look. With its one-of-a-kind XL brush, Diorshow created explosive volume for a stunning catwalk look and has since become a cult favorite. In 2012 new technology in Diorshow New Look Mascara will deliver a very unique type of volume: infinite volume, lash by lash.

availability: Spring 2012, $28.50, dior.com

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14 thoughts on “DiorShow New LookMascara Launches

  1. I can’t wait to read your review of this mascara. I’d like to try it but with such a price tag, I’d rather be sure it’s a good product first !

  2. Lubova

    already tried this mascara, it’s available in Europe. Have a sample of it. Lashes looks longer, but it does not give any volume to them.

  3. I have this! But I haven’t even dared open it. How I wish Christine can make a review on this. :)

  4. Yumi

    i had no idea mascara was so complicated.

  5. sharnek

    I got this last Friday along with the Skinflash primer (which is amazing) for me this is a great mascara. I’m not a fan of large brushes, so this smaller brush really does get all my tiny corner lashes. The formula is a little wet, but I bet once it’s dried out a little in a few weeks I’ll love it more.

  6. Ana

    I love everything that is named New Look. Wand looks great for separating.

  7. MsLelee

    Usually I don’t get caught up in a company’s description of a product but man if this was out right now I promise I would buy it… LOL… I cant wait for a review… I’m a sucker for a great mascara!

  8. I’m on the hunt for a new mascara. this one looks so promising.

  9. bdncr

    I might try this once, but I dont thing it could make me stop bying the simple Diorshow which I adore

  10. Jane

    I like this about as well any. The small brush is excellent, especially as I have small, deep set eyes. Everything smudges on me; this makes it about ten hours before slightly smudging. I’ll keep buying it!

  11. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Danielle Danielle

    Ooooh, very interesting since I love DiorShow and Extase!

  12. I got a sample of this with the launch in the UK and I love it. If I didn’t have 4 mascaras to get through, I’d get it now

  13. Xtina

    I bought DiorShow, and I was severely unimpressed. For $28, I thought it was going to be amazing, but it wasn’t. I’ll never buy a Dior mascara again.

  14. The brush is small and it did not work out for me, but the formula is nice and very black. I had problems to remove it even the next day after the shower I still had stains…
    Who likes this kind of brush might find happines, the price tag is a bit over the top though – you pay a lot for the very nice packaging ;-)