Essie Spring 2012 Collection: Navigate Her

Essie Spring 2012 Collection: Navigate Her

This spring, essie pays tribute to the beautiful, ambitious woman of action. Not content to play it safe and hedge her bets during the wintry economic climate, the change in weather perfectly suits her sunnier outlook. In both fashion and finance, she’s ready, willing and able to strike out and try something fresh and new.

Never one to rest on her formidable charms alone, this self-made woman knows what she wants and exactly how to get it. She’s in the driver’s seat navigating her way through life with daring, wit and fashion aplomb. “Fortune favors the bold,” says essie brand founder and global creative director Essie Weingarten. “I am so inspired by women who dream big, go with their instincts and always manage to put their best self forward.”

This supremely feminine collection creates the perfect spring wardrobe for every woman on a mission. With skin-flattering brights and power pastels to suit every occasion, she’s always at the top of her game with essie color. For those in the vanguard, blazing a trail of glory to new heights, there’s olé caliente. For a more gentle touch and soft-sell approach, a crewed interest is sure to post serious profits. Whatever your strategy, choose one of six ingenious colors that means business.

  • Navigate Her New growth green
  • A Crewed Interest Pretty pursuable peach
  • Ole Caliente Spicy scarlet fever
  • Orange, It’s Obvious! Headstrong outspoken orange
  • To Buy or Not to Buy Limitless lilac shimmer
  • Tour de Finance Incandescent fuchsia futures

availability: February 2012 at salons and beauty destinations worlwide, $8.00 each

Essie Cocktail Bling Collection

Essie Cocktail Bling Collection ($8.00 for 0.46 fl. oz.) is comprised of six shades: Brooch the Subject (creamy cashmere cameo), Cocktail Bling (precious pale gray jewel), Bangle Jangle (lavender amethyst), School of Hard Rocks (midnight malachite), Bobbing for Baubles (deepest darkest sapphire), and Size Matters (blazing hot ruby red).

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Essie Cocktail Bling Collection

Essie @ Cosmoprof 2011

Luxeffects Collection

Essie @ Cosmoprof 2011

I met briefly with the very knowledgeable Dominick who walked me through several of Essie’s upcoming collections.  I love that we’ll be seeing less traditional Essie shades for the holidays–it’s nice and refreshing to see something different from the brand.  I love that they will be permanent.

  • Essie’s fall collection is called Carry On, which is inspired by handbags. It includes Carry On, Glamour Purse, Lady Like, Case Study, Very Structured, and Power Clutch.
  • In time for winter, we have Cocktail Bling, which includes six shades, which I don’t have the names for yet!
  • Holiday is a mix of jewel-tones in a collection called Dive Bar. This collection takes three shades from the retail line (Dive Bar, Jamaican Me Crazy, and Troph Wife) and is adding it to the salon line. It also includes three repromotes.
  • Releasing to coordinate with New Year’s and the holidays, Luxeffects is all about layering and bling–and these will all be permanent going forward. Glitter, micro-glitters, and even flakies!


See more photos! Continue reading “Essie @ Cosmoprof 2011″

Essie Braziliant Collection

The formula for Essie’s summer shades was excellent overall. I only had a little trouble with Absolutely Shore, which required some patience and a more precise application (aka pay attention)–the first coat will look a little streaky, so I recommend a thinner initial coat followed by a medium-thick second coat. Despite being a lighter shade, though, it is nearly opaque in just two coats. The other five were impeccable: dense pigmentation, not too thick or thin, even flow, and just easy to work with. I typically get a week’s worth of wear out of Essie’s polishes.

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Essie Summer 2011 Collection

Essie A French Affair Collection Swatches, Photos, Review

Coat Azure (breathing taking medium blue with shimmer), French Affair (sophisticated soft lavender pink), Nice is Nice (whimsical light lavender), Sand Tropez (soft sandy beige), Topless & Barefoot (barely there soft beige pink), and Kisses & Bisses (kiss of pink shimmer – perfect to layer over any color).

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