Sunday, April 8th, 2012


Bobbi Brown Long-Wear Collection for Spring 2012

Every modern woman wants to know how to do her makeup quickly and how to get it to stay on. Our long-wear collection is perfect for the busy woman who has just a few minutes to do her makeup in the morning—and needs it to look good all day long.

Intensifying Long-Wear Mascara ($24.00)

Our longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.

  • Black Black

Long-Wear Eye Pencil ($24.00)

Say good-bye to eyeliner that ends up everywhere except where you want it to be. Bobbi’s new Long-Wear Eye Pencil is formulated with special polymers that melt at skin temperature, breaking it into a fluid line upon application for precise and transfer-resistant wear. The densely pigmented water-proof formula imparts a rich color on the lids that’s easy to apply, and stays put for 12 hours without fading.

  • Jet Blackest black
  • Smoke Charcoal gray
  • Black Navy Deep midnight
  • Mahogany Rich brown
  • Black Plum Rich eggplant
  • Hunter Deep emerald green

Long-Wear Cream Shadow ($24.00)

Don’t be fooled by its creamy texture. This formula resists creasing and smearing—and looks flawless at day’s end. Bobbi’s Long-Wear Cream Shadows are made of a buildable formula that delivers rich color with a soft, velvety finish. Easily applied with fingers or a brush, these shadows stay on for up to 12 hours without transferring or creasing.

  • Velvet Plum Rich shimmer bronze plum
  • Smoky Topaz Golden shimmer pewter
  • Cool Lilac Cool shimmer pink lilac
  • Berry Noir Brown shimmer berry
  • Black Violet Deep shimmer eggplant

availability: Now @ Bobbi Brown; all products/shades are new and being added to the permanent line

See more photos!






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28 thoughts on “Bobbi Brown Long-Wear Collection for Spring 2012

  1. Oh, gorgeous colors :)
    I know that formulations changed within last few years but I have to say the idea of a cream eyeshadow just doesn’t convince me at all. I can’t even remember the last time I actually bought cream-texture eyeshadow, those that I used in the past put me off for good. I’m hoping to see some reviews and swatches though!

    • madii

      you have to try make up for ever aqua cream shadows then! gorgeous colours that do not budge!! :)

  2. Miss J

    I like the look of those cream shadows! I haven’t been much into Bobbi Brown, but I might check these out! I also really like the models makeup, so fresh and pretty looking. Thanks for the post, Christine! Happy Easter!

  3. Y

    Bobbi seems to be pulling these out her ass at this point..that’s not a collection ,just some new eye pencils!

  4. Avatar of Mariella Mariella

    Nice enough looking products but they don’t seem unique. Between my Benefit Creaseless Cream shadows and Chanel Illusion d’Ombre shadows, there’s nothing there that I need.

  5. I love it! Especially the Long-Wear Cream Shadows. :)

  6. Yael

    I like it… but I dont love it

  7. Avatar of Janeen Janeen

    So in love with the promo picture. Naturally flawless!

  8. Avatar of Joanna Joanna

    I’m loving the freckles in BB’s photos.

  9. Nancy

    I purchase the Plum Liner Hands down best eye pencil I have ever used, went back and got 4 more colors. Its so easy to use and really stays all day. I also picked up Deep Violet and Cool Lilac eye shadows I like the Deep Violet best.

  10. wendyh

    I think this is probably the only not so boring Bobbi Brown collection to me… at least not everything is totally natural but with different packaging or name
    I prochased black violet and cool lilac the other day..
    haven’t tried violet yet but the cool lilac is really hard to blend..
    maybe it is just me, but I relaly can t make it even on my lid..
    it is still pretty though..
    and I would love to try the eye pencil too! :)

  11. Ivy

    Bobbi Brown left some real skin on their model!

  12. Nadia

    the model looks amazing… can’t wait to check out the collection… via temptalia and in person!

  13. Jenny

    I hope the pencil liners are the same formula as the LE dual ended pencil from Christmas.

  14. Avatar of Amanda Amanda L

    I’ve used two of the new long wear cream shadows and two of the pencils. THESE ARE FANTASTIC! The colors are beautiful and they really do last all day.

  15. sabina

    the smokey topaz cream eyeshadow shade is limited edition, the rest are permenant

  16. Julia

    Oh my god the model’s makeup is beautiful!!! Tutorial?

  17. Avatar of Nancy Nancy

    Her lips are PERFECTION! Any idea as to what she has on them?

    • Jady

      You can find this model’s entire look on the BB US site under learn –> looks–> long wear collection

  18. yeowcheong

    what is the lip color for this ad? thanks

  19. Stella

    I wonder if the mascara is the tubing kind… “removes easily with warm water” seems to indicate it is.

  20. Avatar of Alison Alison

    Looking forward to these!

  21. I am going to get the cream shadows for this collection and try some of the gel pencil liners. BB cream shadows are some of my favorite cream shadows. They texture is velvety and they dry within 30 seconds and they are buildable. They do not crease and they stay on ALL DAY without fading.

  22. I am most excited for these long wear products because as my final exams get closer I am studying more and more with less time to get ready for the days , this long wear eyeliner will be a godsend as I always seem to end up with eyeliner all underneath my eyes , making it look like I have bags !It will also be nice not to have to touch up my eyeshadow as I have less time to fix and spend time on my make up due to study !

  23. Bobbi Brown Cosmetics

    Thanks for the shout out.

  24. Jer

    Do you know the name of the model? please?