Thursday, December 31st, 2009

2009 Editor’s Choice Awards — Roundup

It’s been a long ride! All of the products trialed in the past few years, plus the numerous ones just in 2009 alone. I’m really pleased with the categories and winners this year — I really feel like I’m starting to get a good idea of how and what the awards should mean and look like, after three years of doing them now. I hope you’ve enjoyed reading my favorites, and I very much look forward to compiling and publishing the results of the Readers’ Choice Awards once voting closes (tonight, the 31st, at midnight PST!).


  • Brands with the Most Awards in 2009: MAC Cosmetics (7), Chanel (6), Guerlain (6), Neutrogena (6)
  • Total Brands Recognized:  32 (High-end), 29 (Budget), 61 (total)
  • Total Award Categories: 64
  • Total Winners: 116

Breaking Tradition: For two years in a row, I chose MAC Cosmetics as brand of the year, MAC Studio Fix Fluid Foundation as best foundation, and MAC Plushlash Mascara for best mascara. Three times lucky wasn’t in the card — Guerlain beat out MAC as best brand and their Parure Gold foundation topped my foundation charts this year. I’ve found a new mascara favorite in Chanel Exceptionnel.

New two-time winners (winners in both 2008 & 2009): Clarisonic as Best Beauty Tool, Kate Somerville Oil-Free Moisturizer as Best Daytime Moisturizer, Lancome Bi-Facil as Best Makeup Remover, Urban Decay 24/7 Eyeliner for Best Pencil Eyeliner

Previous two-time winners (winners in both 2007 and 2008): MAC Cosmetics for Best Brand, MAC Studio Fix Fluid Foundation for Best Foundation, MAC Plushlash Mascara for Best Mascara

Previous Awards: If you’re curious, you can check out my picks for 2008 here and here. 2007 didn’t have official Editor’s Choice Awards, but I did include my picks for every Readers’ Choice category, view those here.

I would love to hear your thoughts on the Editor’s Choice Awards this year!

Too many categories or were more, specific categories helpful? Did you like the breakdown of high-end and budget winners?

P.S. – Readers’ Choice Awards voting ends December 31st, 2009 at 11:59 PST.  I’ll be doing my best to compile as quickly as possible, and hopefully I’ll have the first set of results out sometime on the 1st!

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18 thoughts on “2009 Editor’s Choice Awards — Roundup

  1. Andrea

    I actually really loved how you did the Editor’s Choice awards this year!!! The high-end vs budget was really helpful!

  2. i found it very helpful and ended up purchasing a ton of your suggested items! :)

  3. Simply Simply S

    Luv the way the awards are categorized and the way brands are rated. Helps me narrow down what I want next !

  4. Michele

    This is the first year I’ve been on this site but I love how you did the Editors choice awards broken down by High End and Budget as it gives more options.

  5. Anja

    I loved it! I liked the variety of categories and that they were broken down into budget and high-end. As soon as my self-imposed ban on spending ends I am going to try out some of the winners.

  6. DonnaN

    Your editor’s choice awards gave me lots of product suggestions for 2010….I say THANKS (but not sure how my wallet is gonna feel about it….)

  7. I loved this! I plan on buying a lot of things you mentioned. :)

  8. Carol

    I really loved these! I find the specific entries helpful, especially budget vs high end makeup. I’m looking forward to them next year!

  9. Luisafer

    son interesting!!! this was great!!! thanks!!!