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application coverage efficacy finish pigmentation product scent sillage texture type wear what-it-does

Buildable Highly Pigmented Sheer

Buildable Full Coverage Sheer

Luminous Matte Natural Powdery Smooth

Buttery Chalky Creamy Dry Foaming Gel Gel-like Goopy Greasy Heavy Just Right Lightweight Milky Oily Powdery Silicone Smooth Thick Thin Watery

Absorbs quickly Blendable Brightening Bubbles Clumps easily Doesn't clump Doesn't flake Easy to apply Hard to apply Hard to blend Hides darkness Leaves residue Pools Rinses off quickly Smudgeable Spreads easily Streaks Tugs/pulls Uneven

1-3 hours 4-6 hours 8-12 hours All day Chips easily Crease-resistant Creases Drying Emphasizes pores Fades Fall out Flakes Gets oily Glossy Heavy Hides pores Hydrates all day Lightweight Long-wearing Luminous Migrates Moisturizing Natural Non-sticky Oily Settles into lines Smudges Smudges Stains Stays matte Sticky Waterproof Wears away quickly

Curling Defining Doesn't work Easy to use Effective Hard to use Lengthening Must-have Sturdy Thickening Volumizing

Bulky Easy to sharpen Easy-to-Use Flavored Great for beginners Great Gift Great value Scented Too little product Travel-friendly Versatile

Cleans well Doesn't remove makeup Mattifying Minimizes lines Moisturizing Plumping Removes makeup

Aquatic Aromatic Chypre Citrus Floral Gourmand Green Leather Oriental Woody

Close Heavy Moderate

Animalic Earthy Feminine Floral Fresh Herbal Masculine Resinous Sexy Smoky Spicy Sweet Synthetic