Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Methyl Methacrylate Crosspolymer, Dimethicone, Diisostearyl Malate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Silica, Polyethylene, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Talc, Ethylene/Acrylic Acid Copolymer, Lauroyl Lysine, Ethylhexyl Palmitate, Polyethylene, Alumina, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Hexylene Glycol, Tetrasodium Edta, Silica, Aqua / Water / Eau, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77891 / Titanium Dioxide, Mica, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 77007 / Ultramarines]. (D240211/2)

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.