Urban Decay Native Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale pink [with a Cream finish].” It’s a muted, medium pink with subtle, neutral-to-cool undertones and a creamy, lightly glossy finish. It had semi-opaque pigmentation that applied evenly for the most part, but it had a lot of slip and really seemed prone to getting into the lines of my lips. The formula was comfortable to wear and to apply, while wearing for four hours. Urban Decay Native (DC, $22.00) is warmer (95% similar). Clinique Beige Pop (P, $19.50) is lighter, warmer (95% similar). ColourPop Off to Paris (LE, $8.00) is darker (95% similar). Smashbox Hideout (P, $21.00) is cooler (95% similar). MAC Angel (P, $19.00) is cooler (90% similar). MAC Friend Like Me (LE, $20.00) is lighter (90% similar). MAC Babetown (LE, $19.00) is darker, warmer (90% similar). Cle de Peau Bamboo (P, $65.00) is warmer (90% similar). Urban Decay Morning After (DC, $18.00) is lighter, more pigmented (90% similar). MAC Crème Cup (PiP, $19.00) is lighter, brighter (95% similar). ColourPop Love Muffin (P, $7.00) is lighter, brighter, less glossy (90% similar). MAC Sip the Tea (LE, $19.00) is more shimmery, cooler (90% similar). Buxom Pink Coquette (P, $22.00) is darker, more muted (90% similar). MAC Samantha Ravndahl (LE, $19.00) is darker, cooler, less glossy (95% similar). Make Up For Ever Inspiring Petal (150) (P, $23.00) is lighter, warmer (85% similar). MAC Soft Savour (LE, $19.00) is warmer (90% similar). Burberry Fawn Rose (P, $34.00) is darker, less glossy (90% similar). Estee Lauder Impulsive (P, $32.00) is warmer (85% similar). Charlotte Tilbury Kim K.W. (P, $37.00) is lighter, warmer (80% similar). MAC Selena Vive (LE, $19.00) is warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Heartless Vice Lipstick ($17.00 for 0.11 oz.) is described as a “baby pink [with a Comfort Matte finish].” It’s a light-medium pink with soft, warm undertones and a satin finish. It had nearly opaque pigmentation with a creamy, smooth texture that was very easy to wear and apply, but it didn’t have the most flattering appearance on as it didn’t smooth out the texture of the lips–perhaps a little too much slip compared to other Comfort Mattes that appear better applied. It wore well for five hours and had some color settle into lip lines after three hours of wear. The formula felt neither drying nor hydrating to me. MAC Angel (P, $19.00) is warmer, glossier (95% similar). NYX Pale Pink (P, $6.00) is lighter, less glossy (95% similar). ColourPop Caramella (LE, $7.00) is brighter (95% similar). Bobbi Brown Pink Cloud (P, $40.00) is less shimmery, darker (95% similar). Bite Beauty Sugarcane (DC, $24.00) is warmer (95% similar). ColourPop Off to Paris (LE, $8.00) is less shimmery (95% similar). Marc Jacobs Beauty Pow (600) (P, $28.00) is darker (90% similar). Bite Beauty Lotus (P, $24.00) is darker (90% similar). ColourPop Meme Maker (LE, $9.00) is warmer (90% similar). Smashbox Mauve (P, $21.00) is darker (90% similar). MAC Crème Cup (PiP, $19.00) is warmer, glossier (95% similar). KVD Beauty Melancholia (P, $20.00) is less glossy (90% similar). Smashbox Pretty Social (P, $21.00) is more muted, cooler (90% similar). Maybelline Peach Buff (P, $7.99) is lighter, warmer (85% similar). Burberry Fawn Rose (P, $34.00) is darker, more muted (90% similar). MAC The Pinkprint (LE, $19.00) is lighter (90% similar). ColourPop Love Muffin (P, $7.00) is warmer (85% similar). MAC Friend Like Me (LE, $20.00) is less shimmery, lighter (85% similar). ColourPop Tiny Chum (LE, $7.00) is darker (85% similar). Tom Ford Beauty Virgin Rose (P, $57.00) is darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Brat Vice Lipstick ($17.00 for 0.11 oz.) is described as a “warm baby pink [with a Sheer finish].” It’s a muted, medium-dark pink with cool, blue undertones and a natural sheen. It had semi-sheer pigmentation that applied evenly but highlighted the depth of lip lines. This shade lasted for three hours and was neither drying nor hydrating. Cle de Peau Water Lily (LE, $65.00) is darker (90% similar). MAC What a Feeling! (LE, $20.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Obsessed (DC, $22.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Obsessed (DC, $18.00) is lighter, brighter (90% similar). ColourPop Tiny Chum (LE, $7.00) is warmer (90% similar). MAC Lovelorn (P, $19.00) is brighter, cooler (90% similar). Urban Decay Sheer Obsessed (DC, $22.00) is lighter, cooler (90% similar). Estee Lauder Powerful (P, $32.00) is lighter, brighter (80% similar). Bobbi Brown Posh Pink (DC, $37.00) is darker (85% similar). Too Faced Razzle Dazzle Rose (DC, $22.00) is lighter, brighter (85% similar). MAC Divine Choice (P, $25.00) is lighter, brighter (85% similar). YSL Fetish Pink (8) (P, $34.00) is lighter, brighter (80% similar). Urban Decay Disobedient (DC, $18.00) is darker, brighter (80% similar). Clinique Sweet Pop (P, $19.50) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Naked Vice Lipstick ($17.00 for 0.11 oz.) is described as a “nude-pink [with a Cream finish].” It’s a muted, medium rosy-pink with subtle, warm undertones and a glossy sheen. The Vice version is rosier and cooler than the Revolution version. It had semi-opaque pigmentation paired with a creamy, moderately emollient consistency that applied evenly but had some color pool into lip lines. If I pressed my lips together, I could see “lines” develop. The formula was comfortable to wear and nicely hydrating, and it lasted for four hours on me. Urban Decay Naked (P, $19.00) is darker, warmer (95% similar). Urban Decay Naked (DC, $22.00) is warmer, less glossy (90% similar). MAC Flamingo (P, $19.00) is lighter (90% similar). Hourglass Dreamer (P, $32.00) is lighter, cooler (95% similar). Urban Decay Rush (DC, $18.00) is darker (95% similar). MAC Sunset Rose (LE, $19.00) is more shimmery (90% similar). Pat McGrath Sextrology (DC, $40.00) is lighter (95% similar). Guerlain #96 (P, $36.00) is darker (90% similar). Burberry Nude Pink (205) (P, $34.00) is less shimmery (90% similar). Givenchy Rose Diaphane (110) (P, $36.00) is less shimmery, lighter, cooler (90% similar). Revlon Wink for Pink (P, $8.49) is lighter, cooler (90% similar). YSL Rose Afrique (87) (P, $38.00) is less shimmery, less pigmented, warmer (90% similar). Tom Ford Beauty Gal (LE, $36.00) is less shimmery (90% similar). Charlotte Tilbury Dancefloor Princess (P, $37.00) is lighter (85% similar). Urban Decay Sheer Liar (DC, $18.00) is darker (90% similar). Urban Decay Criminal (DC, $18.00) is lighter, cooler, less glossy (85% similar). NYX Blush (P, $4.00) is lighter, brighter (90% similar). Smashbox Primrose (PiP, $21.00) is warmer (90% similar). NARS Anita (P, $34.00) is warmer, less glossy (90% similar). Clinique Nude Pop (P, $19.50) is more shimmery, lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Morning After Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale baby pink with blue undertone [with a Sheer finish].” It’s a muted, medium pink with subtle, warm undertones and a natural sheen. It has a warmer base in the tube and swatched, but applied, it looks almost cool in tone for me. As it had semi-sheer coverage, this is another shade that can look different from person to person as a result. It had a lightweight feel, moderate slip, and glided on without tugging. Some of the milkier color made its way to lip lines, but it wasn’t too noticeable from a normal viewing distance. The color lasted for three hours on me. ColourPop Off to Paris (LE, $8.00) is less shimmery, lighter (95% similar). MAC Pleasure's All Mine (LE, $20.00) is cooler (95% similar). MAC The Pinkprint (LE, $19.00) is warmer (90% similar). Estee Lauder Nude Reveal (110) (P, $32.00) is more shimmery (90% similar). Givenchy Street Rose (04) (P, $34.00) is lighter (90% similar). Urban Decay Native (DC, $18.00) is darker, less pigmented (90% similar). MAC Babetown (LE, $19.00) is less shimmery, warmer (90% similar). Clinique Pink Honey (PiP, $15.00) is warmer (90% similar). Buxom Pink Coquette (P, $22.00) is warmer (90% similar). Urban Decay Native (DC, $22.00) is lighter, more pigmented (90% similar). Cle de Peau Bamboo (P, $65.00) is warmer (90% similar). MAC Soft Savour (LE, $19.00) is lighter, warmer (90% similar). MAC Samantha Ravndahl (LE, $19.00) is brighter, cooler (90% similar). MAC Angel (P, $19.00) is lighter, brighter (90% similar). MAC Crème Cup (PiP, $19.00) is lighter, brighter (90% similar). Burberry Fawn Rose (P, $34.00) is brighter (90% similar). Smashbox Hideout (P, $21.00) is lighter, brighter (85% similar). Tom Ford Beauty Summer Fling (04) (LE, $55.00) is warmer (80% similar). Estee Lauder Impulsive (P, $32.00) is brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick

Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick