Too Faced Totally Cute Eyeshadow Palette ($36.00 for 0.39 oz.) is a new, limited edition nine-pan eyeshadow palette with several neutral shades and a few pops of color. One of the selling points is that the palette has a soft pink exterior that was designed for you to decorate with stickers, which are included. (If you purchased directly from Too Faced, you’ll get an additional sticker sheet.) I wish I could say it was a decent palette, but I actually found it surprisingly difficult to apply, even when I used it with Too Faced’s Shadow Insurance Primer. The difference in application with primer was minor, while the longevity was the most improved by primer. The mattes were thinner, and they didn’t blend as well with the denser, metallic shades. The standout shades were Clover and Storm Cloud, but shades like Shooting Star, I Love TF, and Meow! were more time-consuming to use.

Double Scoop is a pale, yellowed beige with subtle, warm undertones and a matte finish. The consistency was very silky and smooth, but it kicked up excess product. On my coloring, it is chalky and doesn’t work as a brow bone highlighter (too stark) — that doesn’t impact the rating, it’s just a note I’m passing on. It started to fade after seven hours of wear. Urban Decay Anonymous (LE, $19.00)(100% similar). Inglot #355 (P, $6.00)(100% similar). Make Up For Ever M500 Ivory (P, $17.00) is lighter (95% similar). Too Faced Coconut (LE, $16.00) is warmer (95% similar). LORAC Black Tie Attire #4 (LE, $19.00) is darker (95% similar). Laura Mercier Buttercream (PiP, $23.00) is warmer (95% similar). Inglot #353 (P, $6.00) is lighter, warmer (95% similar). Smashbox Vanilla (PiP, ) is warmer (95% similar). Pretty Vulgar Nocturnal (PiP, ) is lighter (95% similar). Too Faced Meow (LE, $16.00) is darker (95% similar). Tarte Waterlilies (LE, ) is darker (95% similar). Anastasia Vanilla (P, $12.00) is warmer (95% similar). Viseart Grande Pro (Vol. 1) #1 (LE, ) is lighter (95% similar). Urban Decay Righteous (LE, $19.00) is warmer (95% similar). Ciate My Tribe (LE, ) is warmer (95% similar). Make Up For Ever M500 Ivory (DC, $21.00) is more pigmented (95% similar). Too Faced Rock Candy (LE, $16.00) is warmer (95% similar). Too Faced Ginger Cream (LE, $16.00) is cooler (95% similar). Tarte Conch (LE, ) is cooler (95% similar). Wet 'n' Wild Nude Awakening #5 (PiP, ) is lighter (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Bunny Fu-Fu is a medium-dark, burnt orange with warm undertones and a matte finish. While very finely-milled, it was dusty and thin to work with, which made it very hard to use on bare skin, and even using Too Faced’s Primer didn’t fix it, as it didn’t adhere as well as it should have. I had some fall out when used, as some of the eyeshadow would dust and sheer out (even after tapping off excess prior to getting the brush near my lid). It lasted for six and a half hours on me before fading. LORAC Tangerine (LE, $19.00)(100% similar). Inglot #123R Top (PiP, $6.00) is lighter (95% similar). Make Up For Ever M705 Canyon (P, $17.00) is darker (95% similar). BH Cosmetics Carli Bybel Deluxe Edition #3 (LE, ) is lighter, warmer (90% similar). ColourPop GNO (PiP, $4.50) is darker (90% similar). ColourPop Palms Away (LE, $4.50) is darker, cooler (90% similar). NABLA Cosmetics Paprika (P, $8.00) is darker (90% similar). ColourPop Pass It On (LE, $4.50) is darker (90% similar). Huda Beauty Topaz #3 (LE, ) is brighter (90% similar). Charlotte Tilbury Desert Haze (Enhance) (PiP, ) is cooler (90% similar). KVD Beauty Rust (Contour) (PiP, ) is darker (90% similar). Natasha Denona Sinai (121CM) (PiP, ) is darker (90% similar). Tom Ford Beauty Belle de Peche #2 (LE, ) is more shimmery, lighter (90% similar). MAC Rule (P, $17.00) is lighter (90% similar). Anastasia Isabel (LE, $12.00) is darker, more muted (90% similar). Sephora Sand Dunes (327) (P, $9.00) is darker (90% similar). Melt Cosmetics RBF (LE, ) is darker, cooler (90% similar). Bad Habit Aria (PiP, ) is more muted (90% similar). ColourPop Haute (LE, $4.50) is darker (90% similar). MAC Belle Epic (P, $23.00) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chocolate Donut is a deep, slightly muted plum with warm, brown undertones and a mostly matte finish. (There appeared to be subtle sparkle strewn thorugh the pan of product, but I really didn’t detect it when I used it.) The texture was soft and smooth, but a little dusty, and again, it tended to sheer out and did not apply evenly on bare skin. It had semi-opaque coverage, and it was not buildable beyond that (it just kept sheering out!). The color faded noticeably after seven hours. Smashbox Save to Faves (PiP, ) is lighter (95% similar). LORAC Burgundy (PiP, $19.00) is warmer (95% similar). Too Faced Reindeer Paws (LE, $16.00) is more shimmery, lighter (95% similar). Too Faced Double Tap (LE, $16.00) is lighter (95% similar). Tarte Mulberry & Bright (LE, ) is darker (95% similar). Marc Jacobs Beauty Little Miss (PiP, ) is darker (95% similar). Too Faced Risky Biz (PiP, $16.00) is lighter, warmer (95% similar). Tarte BFF (LE, ) is lighter (95% similar). Too Faced Charming (LE, $16.00) is darker (90% similar). LORAC Cabernet (LE, $19.00) is darker, cooler (90% similar). Too Faced Booville (LE, $16.00) is cooler (90% similar). theBalm #13 (P, $6.50) is lighter (90% similar). Sephora Hickory (PiP, ) is more shimmery, lighter, warmer (90% similar). MAC Deep Damson (DC, $17.00) is cooler (90% similar). ColourPop Obsidian (PiP, $4.50) is more shimmery, lighter, warmer (90% similar). Coloured Raine Loveberry (LE, $6.99) is lighter, cooler (90% similar). Tarte Cocoa What Fun (LE, ) is warmer (90% similar). Sleek MakeUP Stallion (LE, $9.99) is cooler (90% similar). Urban Decay Ashes (PiP, $19.00) is warmer (90% similar). Viseart Illicit (LE, ) is more shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shooting Star is a light, golden beige with warm undertones and a fine, frosted shimmer. The texture felt silky-smooth to the touch, but it was also the type of eyeshadow where some of the shimmer separated away from the base color, so it can be a little messier to work with and harder to blend out without getting shimmer in unintended places. This one might work better over a sticky base, as Too Faced’s own standard primer did not improve it. It started to fade after seven hours of wear. NARS Shade IV (LE, $25.00) is less shimmery (95% similar). bareMinerals Presto (PiP, ) is less shimmery (95% similar). Giorgio Armani Gold Ashes (12) (DC, $39.00) is more shimmery (95% similar). ColourPop Lace Up (PiP, $4.50) is less shimmery, lighter (95% similar). Too Faced Devotion (PiP, ) is more shimmery (95% similar). Anastasia Blush (LE, $12.00) is more shimmery (95% similar). MAC Crème-filled (LE, $22.00) is lighter (95% similar). Too Faced Riviera (PiP, $16.00) is lighter (95% similar). Smashbox Flirt (PiP, ) is lighter (95% similar). ColourPop Moony (PiP, $4.50) is lighter (90% similar). ColourPop Oracle (LE, $4.50) is brighter (90% similar). Anastasia B1 (Norvina Vol. 4) (LE, $12.00) is more shimmery, lighter, cooler (90% similar). L'Oreal Iced Latte (P, $7.99) is cooler (95% similar). Tarte Crystal Spark (LE, ) is cooler (90% similar). Viseart Kifu (PiP, ) is lighter (90% similar). Natasha Denona Faye (279M) (PiP, $29.00) is more shimmery, cooler (90% similar). Tom Ford Beauty Nude Dip #1 (LE, ) is lighter (95% similar). YSL Avant Garde #2 (PiP, ) is lighter (90% similar). MAC Indian Moon (LE, $17.00) is warmer (90% similar). MAC At the Beach (LE, $22.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Clover is a pop of medium, grassy green with strong, warm yellow undertones and a metallic sheen. It had good pigmentation with a soft, smooth consistency that was blendable and easy to work with on bare skin. This shade started to crease after seven and a half hours of wear. LORAC Moss (LE, $19.00) is lighter (95% similar). Viseart Boheme Dream #6 (LE, ) is lighter (95% similar). Give Me Glow Kiwi (P, $7.00) is less shimmery, lighter, cooler (95% similar). Illamasqua Possession (LE, ) is less shimmery, darker (90% similar). BH Cosmetics Club Tropicana #19 (LE, ) is lighter, cooler (90% similar). Sydney Grace Escape (PiP, $6.25) is less shimmery, cooler (90% similar). Lethal Cosmetics Cryptic (P, $6.50) is lighter, cooler (90% similar). Fyrinnae Dragon's Wing (P, $6.75) is lighter, cooler (90% similar). Urban Decay Freak (DC, $19.00) is lighter, cooler (90% similar). Fyrinnae Bitey Tyrannosaur (P, $7.00) is less shimmery, lighter, brighter (90% similar). Make Up For Ever D334 Apple Green (DC, $21.00) is less shimmery, cooler (90% similar). Linda Hallberg Cosmetics Faint (PiP, ) is less shimmery, lighter (85% similar). Fenty Beauty Direct Deposit (LE, ) is less shimmery, cooler (85% similar). Coloured Raine Bay Breeze (DC, $6.99) is lighter (85% similar). Sydney Grace Take the Time (P, $6.25) is more shimmery, cooler (85% similar). Fenty Beauty Mula-la (PiP, ) is less shimmery, lighter, cooler (85% similar). ColourPop 50-50 (PiP, $4.50) is less shimmery, darker, cooler (85% similar). Melt Cosmetics Sarape (PiP, ) is less shimmery, cooler (85% similar). Pretty Vulgar Jealous (PiP, ) is less shimmery, darker, more muted (85% similar). Too Faced Very Merry (LE, $16.00) is lighter, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Storm Cloud is a deep, bluish-teal with purplish undertones and a frosted sheen. It had intense color coverage with a smooth, cream-like feel to it that blended out well on the skin. It started to crease after seven and a half hours of wear. bareMinerals Dazzle (PiP, ) is less shimmery (95% similar). Coloured Raine Forbidden (DC, $6.99) is warmer (95% similar). MAC Deep Blue Green (PiP, $21.00) is darker (95% similar). Tarte Trendy (PiP, ) is less shimmery, more muted (90% similar). Buxom Twilight Tryst (P, $12.00) is cooler (90% similar). Chantecaille Lagoon (P, $34.00) is less shimmery, darker (85% similar). bareMinerals Deep Sea (LE, $14.00) is less shimmery (90% similar). Anastasia Throne (LE, $12.00) is more muted (90% similar). Moira Green Paradise (P, $8.50) is lighter, warmer (90% similar). Laura Mercier Turquoise Blaze (LE, ) is less shimmery, lighter, warmer (90% similar). Charlotte Tilbury Cleopatra (DC, $34.00) is lighter, warmer (90% similar). Estee Lauder Charred Emerald (LE, $45.00) is darker, cooler (90% similar). KVD Beauty Vestment (LE, ) is more muted (90% similar). Haus Labs Deep Teal Shimmer (P, $24.00) is lighter, warmer (90% similar). Fyrinnae The Alchemist (P, $8.50) is less shimmery, lighter, warmer (90% similar). Anastasia Mermaid (P, $12.00) is less shimmery, cooler (90% similar). Marc Jacobs Beauty For Once (PiP, ) is lighter (90% similar). ColourPop Water Me (LE, $6.00) is less shimmery, cooler (90% similar). ColourPop Fishy (LE, $4.50) is less shimmery, lighter, cooler (90% similar). LORAC Deep Teal (LE, $19.00) is less shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Unicorn is an iridescent, very light white with a pinkish sheen. It had mostly opaque pigmentation with a denser, firmer texture that wasn’t difficult to use, but it was noticeably firmer compared to most of Too Faced’s eyeshadows (particularly for their more shimmery shades). This shade started to crease after seven hours of wear. Make Up For Ever D124 Crystalline White (DC, $21.00) is lighter, brighter (95% similar). LORAC Black Tie Attire #1 (LE, $19.00) is more shimmery (95% similar). Zoeva Spun Pearl (PiP, ) is less shimmery (95% similar). BH Cosmetics Foil Eyes 2 #15 (PiP, ) is more shimmery (95% similar). NYX Frostbite (P, $6.00) is brighter (95% similar). Natasha Denona Ice Gold (122K) (PiP, ) is lighter, brighter (95% similar). Dior Garden Roses #2 (LE, ) is darker (95% similar). LORAC Gluten Free (LE, $19.00) is more shimmery (95% similar). MAC Pearl (LE, $32.50) is more shimmery (95% similar). Tom Ford Beauty Virgin Orchid #1 (PiP, ) is more shimmery (95% similar). Burberry Optic White (000) (P, $29.00) is lighter, brighter (95% similar). Make Up For Ever ME122 Snow (P, $17.00) is more shimmery, lighter, cooler (90% similar). MAC 2x Dare #1 (LE, ) is more shimmery (90% similar). Cle de Peau Les Annees Folles #8 (LE, ) is more shimmery (90% similar). MAC A Sprinkle of Blues #1 (PiP, $21.00) is less shimmery (90% similar). NARS Mortal (DC, $25.00) is more shimmery (90% similar). Too Faced Dessert's On Me (LE, $16.00) is lighter (90% similar). NARS Silver Screen #4 (PiP, $19.00)(90% similar). BH Cosmetics Foil Eyes #1 (PiP, ) is lighter, brighter (90% similar). MAC Holy, Holy (LE, $22.00) is more shimmery, lighter, brighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

I Love TF is a bright, medium fuchsia pink with cooler, blue undertones and a sparkly, lightly frosted finish. The texture was looser and drier in the pan, and I had a lot of trouble getting this shade to adhere to the skin–bare lids or primer–as it would immediately fade and look patchy. It might work better wet and/or over a tacky base. I had to layer it five or six times just to get it show up marginally in the eye look, and I had to just pat it on and avoid blending it in order to keep any of it visible. This eyeshadow lasted five hours on me before fading significantly. Urban Decay Cake (LE, $19.00) is less shimmery, darker (95% similar). Too Faced New Money (LE, $16.00) is lighter (95% similar). Sephora Magenta (PiP, ) is darker (95% similar). Too Faced Totally Fetch (PiP, $16.00) is less shimmery, darker (95% similar). Urban Decay Wildheart (PiP, $19.00) is darker (90% similar). ColourPop Rosa (LE, $5.00) is less shimmery, darker, cooler (90% similar). Buxom Party Girl (P, $12.00) is less shimmery (90% similar). ColourPop Big Sugar (PiP, $4.50) is lighter, warmer (90% similar). Too Faced Monaco (PiP, $16.00) is darker, warmer (90% similar). Sydney Grace Sweet Dreams (P, $5.00) is less shimmery, darker (90% similar). BH Cosmetics Club Tropicana #28 (LE, ) is more shimmery, cooler (90% similar). ColourPop September (LE, $4.50) is more muted, warmer (90% similar). ColourPop Sherbert Day (LE, $5.00) is lighter (90% similar). Anastasia Rezy (LE, ) is less shimmery, cooler (90% similar). Urban Decay Woodstock (DC, $19.00) is darker, warmer (90% similar). MAC Hickie (LE, $17.00) is less shimmery, darker (90% similar). Urban Decay Backlash (LE, $19.00) is lighter, cooler (90% similar). Anastasia A1 (Norvina Vol. 2) (LE, ) is less shimmery, lighter, cooler (90% similar). Fyrinnae Superstar (P, $6.75) is less shimmery, darker, brighter (90% similar). Anastasia Beyond (LE, ) is less shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Meow! is a blackened purple with warm undertones and a satiny sheen. It had decent pigmentation with a lightly dusty consistency. The eyeshadow could have diffused and blended more readily along the edges, as it had a drier, more dragged out appearance without using a more forgiving eyeshadow to soften the edges. It lasted for seven hours on me before fading noticeably. Tarte Glamorous (LE, ) is less shimmery (95% similar). Dior Eclectic #5 (LE, ) is less shimmery, darker (95% similar). ColourPop Straight Trippin' (LE, $6.00) is darker, warmer (95% similar). Makeup Geek Taboo (DC, $6.00) is less shimmery, lighter, cooler (90% similar). Disney by Sephora Wonder by Wonder (LE, ) is warmer (90% similar). Too Faced Jungle Love (LE, $16.00) is cooler (90% similar). bareMinerals Center Stage (PiP, ) is lighter, more muted (90% similar). MAC Shadowy Lady (LE, $17.00) is lighter, more muted (90% similar). bareMinerals In Vogue (LE, ) is less shimmery, cooler (85% similar). Sleek MakeUP Stallion (LE, $9.99) is less shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette

Too Faced Totally Cute Eyeshadow Palette with Too Faced Shadow Insurance

Too Faced Totally Cute Eyeshadow Palette with Too Faced Shadow Insurance