Persona Identity Eyeshadow Palette Review, Photos, Swatches

Christine — Mon, 26 Jun 2017 18:00:00 +0000

Identity

Pérsona Identity Eyeshadow Palette Review ($32.00 for 0.48 oz.) includes 12 eyeshadows (each is 0.04 oz.) housed in a slim, cardboard palette. The brand is newer and only has only one product (this one!) available, and it is currently out of stock but a restock is coming soon. The brand described the formula as “highly pigmented” (but then also listed “buildable coverage,” which is my favorite contradiction but the brand’s swatches show opaque coverage, so that’s what I will hold it to). It’s an excellent eyeshadow palette for someone who likes slightly muted neutrals that are semi-opaque to opaque, long-wearing (around eight hours of wear), and very blendable. The shimmery shades had a tendency to “melt” on the lid, which made them more flattering on the lid and apply more seamlessly, while the mattes were easy to use. It is a little heavy on the mid-tones, so it may not work for all skin tones; I would love to see the brand release more curated palettes like these, though.

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Identity

PPermanent. $42.00.

9.5

Product

9.5

Pigmentation

9.5

Texture

8.5

Longevity

Application

93%

Total

Humble

Humble is a light, peachy beige with subtle, warm undertones and a matte finish. It had good pigmentation with a soft, smooth consistency that wasn’t too soft or too firm in the pan, which made it easy to blend out on the lid without losing all of its coverage. The eyeshadow started to appear faded after seven and a half hours of wear.

Top Dupes

View Swatches View All Dupes

ColourPop Outta Luck (DC, $4.50) is lighter (95% similar).
Sephora Latte (LE, ) is darker (95% similar).
Tarte Flower Child (PiP, ) is warmer (95% similar).
LORAC Chip In (LE, $19.00) is lighter (90% similar).
ColourPop 2 Hot 4 U (LE, $4.50) is cooler (90% similar).
ColourPop Lovesick (PiP, $4.50) is darker, cooler (90% similar).
Make Up For Ever M810 Flesh-Colored Pink (DC, $21.00) is cooler (90% similar).
ColourPop Luna (LE, $4.50) is lighter (90% similar).
ColourPop With a Smile (LE, $4.50) is lighter (90% similar).
Make Up For Ever M534 Oat (DC, $21.00) is darker, warmer (90% similar).

View Swatches

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Humble

PiPPermanent in Palette.

A-

Product

Pigmentation

Texture

Longevity

Application

91%

Total

Sassy

Sassy is a light, bright gold with warm undertones and a metallic finish. The consistency was incredibly smooth, soft with moderate density, which made it exceptionally blendable but still adhere beautifully to the skin with opaque coverage. It wore well for eight hours on me before fading.

Top Dupes

View Swatches View All Dupes

Guerlain Les Precieux #3 (LE, ) is more shimmery (95% similar).
Makeup Geek Artemis (LE, $6.00) is warmer (95% similar).
Dior Pastel Fontanges #3 (LE, ) is darker (95% similar).
NARS Newbury Street (DC, $25.00) is darker (95% similar).
ColourPop Squeezed (PiP, $4.50) is less shimmery, lighter (95% similar).
NARS Vinyl (LE, $25.00) is less shimmery, cooler (95% similar).
Chanel Tisse Gabrielle #2 (PiP, ) is more shimmery (95% similar).
Becca Chardonnay (LE, ) is more shimmery (95% similar).
MAC Dust Off (LE, $17.00) is more shimmery (95% similar).
LORAC Dance 'Til Dawn Eyeshadow #2 (LE, $19.00) is brighter (95% similar).

View Swatches

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Sassy

PiPPermanent in Palette.

Product

Pigmentation

Texture

8.5

Longevity

Application

97%

Total

Goal Digger

Goal Digger is a soft, medium golden copper with warm undertones and a frosted finish. It had nearly opaque pigmentation with a soft, smooth texture that was lightly creamy and blendable on the skin. The color started to fade on me after eight hours of wear.

Top Dupes

View Swatches View All Dupes

Lancome Eternal Gold (P, $24.50) is darker (95% similar).
Cle de Peau Golden Lace #4 (LE, ) is less shimmery (95% similar).
Viseart Rivoli (PiP, ) is lighter, warmer (95% similar).
Makeup Geek Magic Act (P, $9.99) is lighter (95% similar).
Giorgio Armani #10 #2 (P, ) is less shimmery (95% similar).
NARS Hollywoodland (P, $28.00) is less shimmery (95% similar).
ColourPop Keep It PG (PiP, $4.50) is lighter (95% similar).
Becca Opal (LE, ) is lighter (95% similar).
Too Faced Nutmeg (LE, $16.00) is darker (95% similar).
Anastasia Primavera (PiP, $12.00) is cooler (90% similar).

View Swatches

Ingredients

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Goal Digger

PiPPermanent in Palette.

9.5

Product

9.5

Pigmentation

Texture

8.5

Longevity

Application

94%

Total

Seductive

Seductive is a medium, golden taupe brown with warm undertones and a metallic finish. The eyeshadow was richly pigmented, and it had a very smooth, lightly creamy texture that was denser than the average powder eyeshadow but not too dense or thick. It wore well for eight and a half hours on me.

Top Dupes

View Swatches View All Dupes

Giorgio Armani #9 (DC, $33.00) is more shimmery (95% similar).
Dior Nude Dress #1 (PiP, ) is darker, cooler (95% similar).
ColourPop Caving In (PiP, $4.50) is less shimmery, darker (95% similar).
Chanel Codes Subtils #2 (LE, ) is less shimmery, darker (90% similar).
NABLA Cosmetics Aesthetic (PiP, $8.00) is less shimmery, warmer (90% similar).
ColourPop Fortunate One (LE, $4.50) is more shimmery, warmer (90% similar).
BH Cosmetics Foil Eyes 2 #2 (PiP, ) is lighter (90% similar).
ColourPop Magmatic (LE, $4.50) is less shimmery (90% similar).
Anastasia Streak (LE, $12.00) is darker (90% similar).
Tom Ford Beauty Soleil et Lune #2 (LE, ) is darker (90% similar).

View Swatches

Ingredients

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Seductive

PiPPermanent in Palette.

Product

Pigmentation

Texture

Longevity

Application

98%

Total

Charming

Charming is a muted, medium brown with soft, warm yellow undertones and a matte finish. It had good color payoff that applied evenly to bare skin. The consistency was soft with just a touch of excess proiduct that would kick up in the pan when I used it, but it did not appear powdery on the lid. It blended out without issue and lasted for eight hours on me.

Top Dupes
Ingredients

Top Dupes

View Swatches View All Dupes

NARS Yamal (DC, $25.00) is lighter (95% similar).
Smashbox Feature (PiP, ) is darker, cooler (95% similar).
Tarte Wanderer (LE, ) is darker (95% similar).
MAC Head Over Heels (LE, $17.00) is darker (95% similar).
Too Faced Fawned of You (LE, $16.00) is lighter (95% similar).
Tarte Tan-gled Up in You (LE, ) is lighter, warmer (95% similar).
Marc Jacobs Beauty Seeking (PiP, ) is darker (95% similar).
Too Faced Cashmere Bunny (PiP, $16.00) is lighter (95% similar).
Too Faced Cocoa Truffle (LE, $16.00) is darker (90% similar).
Viseart Absinthe #3 (PiP, ) is darker (90% similar).

View Swatches

Ingredients

Charming

PiPPermanent in Palette.

A-

Product

Pigmentation

Texture

8.5

Longevity

Application

92%

Total

Maverick

Maverick is a medium-dark taupe with neutral undertones and a matte finish. It was richly pigmented, while the consistency was a smidgen dusty in the pan, it had enough substance to apply well to bare skin with even coverage. The eyeshadow blended out nicely along the edges and wore well for eight hours before fading.

Top Dupes
Ingredients

Top Dupes

View Swatches View All Dupes

MAC Concrete (P, $17.00) is warmer (95% similar).
ColourPop Whisper (PiP, $4.50) is warmer (95% similar).
Too Faced Smoked Sea Salt (LE, $16.00) is darker (95% similar).
Sephora Cashmere Coat (DC, $10.00) is lighter (95% similar).
MAC Mystery (DC, $17.00) is darker (95% similar).
Make Up For Ever M619 Espresso (P, $17.00) is darker, warmer (95% similar).
Fenty Beauty Tan Linez (PiP, ) is darker (95% similar).
Too Faced Sexspresso (PiP, $16.00) is darker, warmer (95% similar).
theBalm Dig It (LE, $16.00) is lighter, warmer (95% similar).
Anastasia Mercury (DC, $12.00) is lighter (95% similar).

View Swatches

Ingredients

Maverick

PiPPermanent in Palette.

A-

Product

Pigmentation

Texture

8.5

Longevity

Application

92%

Total

Bombshell

Bombshell is a dirty, medium gold with warm undertones and a metallic sheen. The eyeshadow had fantastic pigmentation that applied evenly and smoothly to bare skin. The consistency was smooth, lightly creamy, and blendable on the lid. It wore nicely for eight and a half hours on me.

Top Dupes

View Swatches View All Dupes

Burberry Gold #3 (LE, ) is more shimmery (95% similar).
Bobbi Brown Bronze (LE, ) is darker (95% similar).
MAC Patina (P, $17.00) is lighter (90% similar).
MAC Suede (LE, $21.00) is darker, warmer (90% similar).
Sydney Grace I Don't Know (P, $8.00) is more shimmery, darker (90% similar).
Stila Vivid Smoky Quartz (P, $24.00) is darker, cooler (90% similar).
Sydney Grace I Don't Know (DC, $8.00) is more shimmery, darker, warmer (85% similar).
Sydney Grace Vanilla Bean (DC, $8.00) is more shimmery, lighter (85% similar).
LORAC Navy #4 (LE, $19.00) is less shimmery, darker (85% similar).
Sydney Grace Safari (P, $6.25) is more shimmery, darker, cooler (80% similar).

View Swatches

Ingredients

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Bombshell

PiPPermanent in Palette.

Product

Pigmentation

Texture

Longevity

Application

98%

Total

Goddess

Goddess is a rich, medium-dark bronze with warm, golden undertones and a metallic sheen. It had opaque color payoff in a single layer, while the texture was smooth, soft without being dusty, and was denser but not too thick or stiff in the pan. The eyeshadow stayed on well for eight and a half hours on me.

Top Dupes

View Swatches View All Dupes

LORAC Cinnamon (LE, $19.00) is lighter (95% similar).
MAC Softened Up (LE, $22.00) is less shimmery (95% similar).
Stila Cinnamon (LE, $18.00) is more shimmery, darker (95% similar).
ColourPop Girls Bite (PiP, $4.50) is warmer (95% similar).
Make Up For Ever ME654 Cauldron (DC, $17.00) is more shimmery (95% similar).
Fenty Beauty Summer Fling (LE, ) is less shimmery, darker (95% similar).
Morphe Meeks (LE, ) is darker (95% similar).
MAC Double Feature #6 #2 (LE, $17.00) is darker (90% similar).
Guerlain Gold Palette #5 (LE, ) is cooler (90% similar).
Pat McGrath Bronze Nova (LE, $25.00) is more shimmery, lighter, warmer (90% similar).

View Swatches

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol. Seductive: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Goddess

PiPPermanent in Palette.

Product

Pigmentation

Texture

Longevity

Application

98%

Total

Audacious

Audacious is a dark, reddish brown with warm undertones and a matte finish. The pigmentation of the eyeshadow was opaque, but the texture was soft, finely-milled, and blendable, so it could easily be sheered out or diffused along the edges. It wore well for eight hours on me before fading slightly.

Top Dupes
Ingredients

Top Dupes

View Swatches View All Dupes

Too Faced Summer Yum (PiP, $16.00) (95% similar).
Huda Beauty Chocolate Brown #1 (PiP, ) is lighter, cooler (95% similar).
ColourPop Popular Demand (DC, $4.50) is darker (95% similar).
Too Faced See Me Rollin' (LE, $16.00) is darker, cooler (95% similar).
Urban Decay Not For Sale (LE, $19.00) is warmer (95% similar).
Huda Beauty Coco (Remastered) (PiP, ) is darker (95% similar).
Morphe Buns (LE, ) is lighter (95% similar).
Melt Cosmetics Thick (LE, ) is lighter (95% similar).
Urban Decay Extra Bitter (PiP, $19.00) is darker (95% similar).
MAC Bougie Babe (LE, $17.00) is darker (95% similar).

View Swatches

Ingredients

Audacious

PiPPermanent in Palette.

A-

Product

Pigmentation

Texture

8.5

Longevity

Application

92%

Total

Chic

Chic is a medium-dark, purply mauve with neutral undertones and a matte finish. It had semi-opaque pigmentation with a soft, smooth consitsency that was a little thinner compared to the other shades in the palette. This was the weakest shade, though by no means troublesome to use. The color lasted for eight hours on me before fading.

Top Dupes

View Swatches View All Dupes

Tarte I Think I Cannes (LE, ) is cooler (95% similar).
Zoeva Exquisite (PiP, ) is darker (95% similar).
LORAC Violet Gray (LE, $19.00) is darker (95% similar).
Makeup Atelier Wood Pink #4 (P, ) is warmer (95% similar).
ColourPop Act a Fool (PiP, $4.50) is darker, warmer (95% similar).
LORAC Tell No Tales (LE, $19.00) is warmer (95% similar).
MAC Ribbon Realness (LE, $17.00) is cooler (90% similar).
Makeup Geek Vintage (DC, $6.00) is warmer (90% similar).
Coloured Raine Purpleberry (LE, $6.99) is lighter, cooler (90% similar).
Tarte Best Friend (LE, ) is warmer (90% similar).

View Swatches

Ingredients

Look Using this Product

A Gold & Mauve Eye Look with Persona Identity

Read How-To

View all Photos

Read How-To

View all Photos

Chic

PiPPermanent in Palette.

B+

8.5

Product

Pigmentation

Texture

8.5

Longevity

Application

87%

Total

Bossy

Bossy is a dark brown with warm, reddish undertones and a satin sheen. It had good color coverage, though it was just shy of being opaque, that adhered evenly to bare skin. The consistency was soft, not too firmly pressed in the pan, and smooth to the touch. I had no issues blending out or applying the eyeshadow. It wore well for eight hours on me.

Top Dupes
Ingredients

Top Dupes

View Swatches View All Dupes

Moira Satin Plum (P, $7.50) is less shimmery, lighter (95% similar).
NARS Unbuttoned (LE, $19.00) is darker (95% similar).
Anastasia NYC (LE, $12.00) is darker (95% similar).
Dior Earthy Canvas #3 (LE, ) is more shimmery, warmer (90% similar).
Dior Expose #5 (PiP, ) is lighter (90% similar).
ColourPop Howdy (PiP, $4.50) is more shimmery, darker (90% similar).
Bad Habit Ursa (PiP, ) is more shimmery (90% similar).
Natasha Denona Layla (140M) (DC, $29.00) is darker (90% similar).
MAC Twinks (P, $17.00) is lighter, warmer (90% similar).
MAC Been There, Done That (LE, ) is lighter (90% similar).

View Swatches

Ingredients

Bossy

PiPPermanent in Palette.

A-

Product

9.5

Pigmentation

Texture

8.5

Longevity

Application

91%

Total

Fearless

Fearless is a dark brown with neutral undertones and a matte finish. The pigmentation was good, though it was not full coverage in a single layer, but it could be built up to opaque coverage with two layers. The eyeshadow had a soft, lightly dusty texture in the pan, but it did not appear dry on the lid and blended out with ease in practice. It lasted for just over eight hours on me.

Top Dupes
Ingredients

Top Dupes

View Swatches View All Dupes

LORAC Hickory (LE, $19.00) (100% similar).
ColourPop Damselfly (LE, $4.50) is lighter (95% similar).
Zoeva Two Clocks (PiP, ) is darker (95% similar).
Natasha Denona Igneous (133CM) (PiP, ) is darker (95% similar).
Wet 'n' Wild Nude Awakening #1 (PiP, ) is lighter, cooler (95% similar).
Inglot #363 (P, $6.00) is lighter (95% similar).
MAC Ground Brown (P, $17.00) is lighter (95% similar).
Wet 'n' Wild Not a Basic Peach #7 (PiP, ) is warmer (95% similar).
ColourPop Played Out (LE, $4.50) is cooler (95% similar).
Tarte Don't Turn A-Brown (LE, ) is warmer (95% similar).

View Swatches

Ingredients

Fearless

PiPPermanent in Palette.

B+

8.5

Product

Pigmentation

8.5

Texture

8.5

Longevity

Application

88%

Total

Persona Identity Eyeshadow Palette

Persona Identity Palette | Look Details

Persona Humble Eyeshadow

Persona Sassy Eyeshadow

Persona Goal Digger Eyeshadow

Persona Seductive Eyeshadow

Persona Charming Eyeshadow

Persona Maverick Eyeshadow

Persona Bombshell Eyeshadow

Persona Goddess Eyeshadow

Persona Audacious Eyeshadow

Persona Chic Eyeshadow

Persona Bossy Eyeshadow

Persona Fearless Eyeshadow

Persona Identity Eyeshadow Palette

Persona Identity Palette | Look Details

Persona Humble Eyeshadow

Persona Sassy Eyeshadow

Persona Goal Digger Eyeshadow

Persona Seductive Eyeshadow

Persona Charming Eyeshadow

Persona Maverick Eyeshadow

Persona Bombshell Eyeshadow

Persona Goddess Eyeshadow

Persona Audacious Eyeshadow

Persona Chic Eyeshadow

Persona Bossy Eyeshadow

Persona Fearless Eyeshadow

Temptalia

Persona Identity Eyeshadow Palette Review, Photos, Swatches

Identity

Look Using this Product

PPermanent. $42.00.

Quick Shop: Ulta, Verishop

Humble

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Sassy

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Goal Digger

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Seductive

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Charming

Top Dupes

Ingredients

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Maverick

Top Dupes

Ingredients

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Bombshell

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Goddess

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Audacious

Top Dupes

Ingredients

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Chic

Top Dupes

Ingredients

Look Using this Product

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Bossy

Top Dupes

Ingredients

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop

Fearless

Top Dupes

Ingredients

PiPPermanent in Palette.

Quick Shop: Ulta, Verishop