Makeup Geek Fashion Addict Eyeshadow ($6.00 for 0.064 oz.) is a muted, magenta-purple with warmer undertones and a matte finish. Like a lot of the other mattes from recent spring release, it was powdery and hard to work with–regular primer doesn’t cut it, either–only a white, lightly tacky base is of any help. I found it incredibly disappointing and a utter pain to use as it would sheer out easily (resulting in a lot of fall out) and did not build well. It had noticeably faded within six hours. Sleek MakeUP Acid #7 (PiP, $9.99) is warmer (90% similar). ColourPop Miracle Romance (LE, $4.50) is lighter (90% similar). Buxom VIP (P, $12.00) is cooler (90% similar). Dior Pink Vibration #4 (LE, ) is darker (90% similar). ColourPop Little Stinker (LE, $4.50) is darker, warmer (90% similar). Terra Moons Orchid (P, $6.00) is warmer (90% similar). ColourPop Cha Cha Cha (LE, $4.50) is darker, warmer (90% similar). Viseart Debauched (PiP, ) is darker, cooler (90% similar). Too Faced Boys N Berry (PiP, $16.00) is warmer (85% similar). UOMA Beauty Yaa Asantewaa (LE, ) is lighter (85% similar). Kaja Major Grape (PiP, ) is darker, warmer (85% similar). UOMA Beauty Abyssinia (LE, ) is darker, warmer (85% similar). MAC Vibrant Grape (DC, $17.00) is darker, cooler (85% similar). Viseart Bright Editorial #11 (PiP, ) is darker (85% similar). ColourPop Filtered (PiP, $4.50) is darker (85% similar). NARS Fashion Rebel #2 (DC, $25.00) is darker, cooler (85% similar). Sephora Electric Violet (LE, ) is cooler (85% similar). Huda Beauty Amethyst #3 (LE, ) is lighter (85% similar). UOMA Beauty Gazania (LE, ) is darker, warmer (85% similar). Anastasia Unicorn Tribe (LE, $12.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Tuscan Sun Eyeshadow ($6.00 for 0.064 oz.) is a muted, medium, rosy coral with warm undertones and a matte finish. It had semi-opaque color payoff, but it was paired with a dusty, thin texture that didn’t apply well to bare skin (or a typical primer, like UDPP or TFSI) and needed a tacky, white base to make it appear even and true-to-pan in color. It started to fade after six hours of wear. LORAC Hot Toddy (LE, $19.00) is cooler (95% similar). ColourPop Cha Cha (LE, $4.50) is lighter, warmer (95% similar). Melt Cosmetics Ghosted (LE, ) is lighter (95% similar). ColourPop Labyrinth (P, $4.50) is cooler (95% similar). Sydney Grace Your Love (LE, $5.25) is darker (95% similar). Huda Beauty Karma (PiP, ) is lighter, brighter (90% similar). Melt Cosmetics Modern Love (LE, ) is darker (90% similar). Dose of Colors Berry Chic (PiP, ) is darker, brighter (90% similar). MAC You My Everything (LE, $17.00) is lighter (90% similar). ColourPop Glitz (LE, $6.00) is darker (90% similar). Charlotte Tilbury Pillow Talk Day Eyes (Smoke) (LE, ) is darker, warmer (90% similar). ColourPop Cheek2Cheek (PiP, $4.50) is warmer (90% similar). ColourPop The News (LE, $4.50) is brighter (90% similar). Chanel Tender #5 (PiP, ) is darker, cooler (85% similar). Urban Decay Still Shot (PiP, $19.00) is lighter, brighter (85% similar). ColourPop Bubblicious (LE, $4.50) is darker (85% similar). NABLA Cosmetics Sistina (PiP, $8.00) is brighter (85% similar). KVD Beauty Placebo (LE, ) is brighter, cooler (85% similar). Sydney Grace Adore Me (P, $5.25) is darker, warmer (85% similar). Huda Beauty Teddy (PiP, ) is lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Hopscotch Eyeshadow ($6.00 for 0.064 oz.) is a light-medium lavender purple with cool undertones and a matte finish. It was semi-opaque with a dusty, thin texture that tended to sheer out and apply unevenly as it would stick to some areas better than others. It did not layer/build well on the skin. The color lasted for six hours. NABLA Cosmetics Flowery (PiP, $8.00) is warmer (95% similar). ColourPop Heiress (P, $4.50) is lighter, warmer (90% similar). ColourPop Zoned Out (PiP, $4.50) is lighter, warmer (90% similar). LORAC Lavender (LE, $19.00) is lighter, more muted (90% similar). MAC Such a Tulle (P, $20.00) is lighter, warmer (90% similar). Inglot #346 (P, $6.00) is lighter (85% similar). Illamasqua Creep (P, ) is lighter, more muted, warmer (85% similar). Sugarpill Baby Doll (PiP, $13.00) is lighter (85% similar). ColourPop Howlin' (P, $4.50) is lighter, warmer (85% similar). NARS Strada (P, $19.00) is more shimmery, warmer (85% similar). Sydney Grace Jewel Bee (LE, $5.25) is lighter, warmer (80% similar). Clionadh Aurora (P, $4.50) is more shimmery, lighter, warmer (80% similar). Sydney Grace Regal (P, $5.25) is darker, warmer (80% similar). Urban Decay Optimized (PiP, $19.00) is more shimmery, lighter, warmer (80% similar). Huda Beauty Lilac #7 (LE, ) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Sand Dollar Eyeshadow ($6.00 for 0.064 oz.) is a very light, grayish beige with cool undertones and a matte finish. It had decent color payoff with a smooth, lightly dusty texture, but it was workable on the skin and didn’t emphasize the texture of my lid. It does sheer out, though, so if you want opaque/buildable coverage, you’ll need a really strong base with it. The color wore for six hours. Coloured Raine Pure (LE, $6.99) is lighter (95% similar). KVD Beauty Black Milk (DC, ) is lighter (95% similar). Anastasia Blanc (P, $12.00) is lighter (90% similar). Urban Decay Thirteen (PiP, $19.00) is warmer (90% similar). Sephora + Pantone Universe Ash (LE, ) is darker (90% similar). bareMinerals Chance (PiP, ) is lighter (85% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Taboo Eyeshadow ($6.00 for 0.064 oz.) is a deep, eggplant purple with cool undertones and a matte finish. It had semi-sheer coverage that was somewhat buildable paired with a drier texture that applied unevenly on the skin. It took a lot of work to blend out the color, unfortunately. Of all the misses in the launch, this one was one of the less surprising misses, as it is consistently a color that most brands have difficulty in creating. It lasted for seven hours on me. MAC Shadowy Lady (LE, $17.00) is more pigmented (95% similar). MAC It's Vintage (P, $20.00) is darker (95% similar). bareMinerals Center Stage (PiP, ) is more shimmery (95% similar). Marc Jacobs Beauty About Last Night No. 04 (LE, ) is lighter, brighter (95% similar). Tarte Evening Affair (LE, ) is darker (95% similar). Too Faced Meow! (LE, $16.00) is more shimmery, darker, warmer (90% similar). Stila Eggplant (LE, $18.00) is darker (90% similar). ColourPop Chopper (LE, $4.50) is darker (90% similar). Kaleidos Flowing Haze (Accentuate) (PiP, ) is lighter, cooler (90% similar). Tarte Vamp (PiP, ) is darker (90% similar). About Face Infinity (P, $16.00) is darker, cooler (90% similar). MAC Video Emotions (LE, $17.00) is darker (90% similar). Tom Ford Beauty Violet Satine #4 (LE, ) is more shimmery (90% similar). Tarte My Own Cotes de Rhone (LE, ) is darker, warmer (90% similar). Dior Tutu #5 (PiP, ) is warmer (90% similar). MAC Wild Card (PiP, ) is darker, warmer (90% similar). Huda Beauty Vortex (PiP, ) is darker (90% similar). Tarte Fierce (PiP, ) is lighter (85% similar). Pat McGrath Xtreme Aubergine (PiP, $25.00) is darker, warmer (85% similar). ColourPop Hard to Crack (LE, $4.50) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Makeup Geek Eyeshadow ($6.00 for 0.064 oz.) is supposed to be a “highly-pigmented” powder eyeshadows. They come in a variety of finishes and shades, and the range has some winners but more than a few misses, too, so your mileage may vary from shade to shade. The formula tends to be softer and a little more powdery/dusty as they are not as firmly pressed into their pans, but they aren’t typically crumbly or so loose that they are prone to breakage. I find the more shimmery shades to be the most consistent in pigmentation, blendability, and wear, while the more neutral-hued matte shades are often finely-milled, blendable, and easy to use. The brighter pops of color, both shimmer and more matte, can run the gamut on quality. Some shades are better built-up than immediately opaque, which can suit some application styles better. The wear tends to fall between seven and eight hours as some shades are more prone to fading as a result of the dustier texture. (Note: this applies to their standard powder formula, not their Foiled line, which is a different formulation.)

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Makeup Geek Fashion Addict Eyeshadow

Makeup Geek Fashion Addict Eyeshadow

Makeup Geek Fashion Addict Eyeshadow

Makeup Geek Fashion Addict Eyeshadow

Makeup Geek Tuscan Sun Eyeshadow

Makeup Geek Tuscan Sun Eyeshadow

Makeup Geek Tuscan Sun Eyeshadow

Makeup Geek Tuscan Sun Eyeshadow

Makeup Geek Hopscotch Eyeshadow

Makeup Geek Hopscotch Eyeshadow

Makeup Geek Hopscotch Eyeshadow

Makeup Geek Hopscotch Eyeshadow

Makeup Geek Sand Dollar Eyeshadow

Makeup Geek Sand Dollar Eyeshadow

Makeup Geek Sand Dollar Eyeshadow

Makeup Geek Sand Dollar Eyeshadow

Makeup Geek Taboo Eyeshadow

Makeup Geek Taboo Eyeshadow

Makeup Geek Taboo Eyeshadow

Makeup Geek Taboo Eyeshadow