CoverGirl Ice Flame (345) is a cool blue with a pearl finish that is permanent and retails for $7.99. In comparison, Wet 'n' Wild I Don't Do Camouflage #1 is a cool blue with a frost finish that is discontinued and retails for $2.29.
Wet 'n' Wild I Don't Do Camouflage #1 is 90% similar — it is lighter.