Urban Decay Sheer Bittersweet is a cool fuchsia with a luminous finish that is discontinued and retails for $22.00. In comparison, Marc Jacobs Beauty Happy Ending (116) is a cool fuchsia with a luminous finish that is discontinued and retails for $30.00.
Marc Jacobs Beauty Happy Ending (116) is 85% similar — it is lighter, brighter, more pigmented, less glossy.
