Illamasqua Flirtatious is a warm coral with a semi-matte finish that is limited edition and retails for $26.00. In comparison, The Estee Edit Coy Coral (02) is a warm coral with a matte finish that is permanent and retails for $28.00.
The Estee Edit Coy Coral (02) is 85% similar — it is darker, less glossy.