Sephora Self-Made is a warm mauve with a matte finish that is permanent and retails for $14.00. In comparison, Pat McGrath Aphrodite Amour (Right) is a warm pink with a semi-matte finish that is limited edition and retails for $38.00.
Pat McGrath Aphrodite Amour (Right) is 85% similar — it is more shimmery, darker, warmer.