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Shiseido Poppy (RD312) is a neutral red with a natural finish that is discontinued and retails for $28.00. In comparison, Sephora Excessively Good (11) is a cool red with a cream finish that is permanent and retails for $15.00.
Sephora Excessively Good (11) is 85% similar — it is less shimmery, lighter, cooler.