Sephora Excessively Good (11) is a cool red with a cream finish that is permanent and retails for $15.00. In comparison, Shiseido Poppy (RD312) is a neutral red with a natural finish that is discontinued and retails for $28.00.
Shiseido Poppy (RD312) is 85% similar — it is more shimmery, darker, warmer.
