NYX Chocolate Crepe is a warm brown with a cream finish that is permanent and retails for $5.99. In comparison, Maybelline Intoxicating Spice (070) is a warm plum with a glossy finish that is permanent and retails for $8.99.
Maybelline Intoxicating Spice (070) is 85% similar — it is lighter, brighter, less pigmented, warmer.