Viseart Cool Matte #9 is a cool blue with a matte finish that is permanent in palette and. In comparison, NARS L'Amour, Toujours L'Amour #10 is a cool blue with a matte finish that is discontinued and retails for $25.00.
NARS L'Amour, Toujours L'Amour #10 is 80% similar — it is more muted, warmer.