Urban Decay Wildheart is a warm fuchsia with a pearl finish that is permanent in palette and retails for $19.00. In comparison, Melt Cosmetics Ultraviolet #3 is a cool berry with a pearl finish that is limited edition and retails for $22.00.
Melt Cosmetics Ultraviolet #3 is 85% similar — it is less shimmery, cooler.
