Marc Jacobs Beauty One Mauve Time is a cool mauve with a luminous finish that is permanent and retails for $29.00. In comparison, Shiseido Sweet Desire (RD714) is a warm mauve with a natural finish that is discontinued and retails for $28.00.
Shiseido Sweet Desire (RD714) is 90% similar — it is less shimmery, lighter, more pigmented.