Estee Lauder Unrequited is a warm mauve with a cream finish that is permanent and retails for $32.00. In comparison, Make Up For Ever Upbeat Mauve (172) is a neutral mauve with a satin finish that is permanent and retails for $23.00.
Make Up For Ever Upbeat Mauve (172) is 80% similar — it is less shimmery, darker, cooler.
