Make Up For Ever M530 Eggshell is a neutral beige with a matte finish that is discontinued and retails for $21.00. In comparison, Too Faced Jingle All the Way Eyeshadow #10 is a cool white with a matte finish that is limited edition and retails for $16.00.
Too Faced Jingle All the Way Eyeshadow #10 is 95% similar — it is darker.