MAC Kelly Yum-Yum is a cool fuchsia with a satin finish that is limited edition and retails for $19.00. In comparison, Sephora + Pantone Universe Radiant Rush is a cool fuchsia with a satin finish that is limited edition and retails for $18.00.
Sephora + Pantone Universe Radiant Rush is 95% similar — it is darker, cooler.