MAC Bijou is a cool fuchsia with a matte finish that is limited edition and retails for $17.00. In comparison, Wet 'n' Wild Your 15 Minutes Aren't Up #3 is a cool pink with a matte finish that is discontinued and retails for $2.29.
Wet 'n' Wild Your 15 Minutes Aren't Up #3 is 95% similar — it is cooler.