L'Oreal Le Rouge Avant-Garde is a cool red with a semi-matte finish that is permanent and retails for $13.99. In comparison, Chanel Camelia Rouge (357) is a warm red with a satin finish that is limited edition and retails for $40.00.
Chanel Camelia Rouge (357) is 80% similar — it is more shimmery, lighter, warmer.