L'Oreal Café au Lait is a cool taupe with a satin finish that is permanent and retails for $5.99. In comparison, NARS L'Amour, Toujours L'Amour #7 is a cool taupe with a matte finish that is discontinued and retails for $25.00.
NARS L'Amour, Toujours L'Amour #7 is 85% similar — it is darker, warmer.